Customer Overview

Cisco Transformative Networking • Enabled by IBLM Aligning Technology evolution to Strategic Business Imperatives driving the success of your organisation. Customer Overview

Agenda…… …Customer Challenges … Cisco Transformative Networking … The New Borderless Organisation …Customer Successes …Conclusion

Your Business is getting more complex… Business model shift Requires a new approach • IT innovation as a “competitive advantage” • Align People, Processes, Technology • Common goals for CEO & CIO • Web-based, collaborative, personalized • Higher user expectation • Global markets & competition Customer Acquisition & Retention Cost Efficiency • Increased competitiveness Increased Productivity New Revenue Streams Innovation

Same challenges, increasing complexity Location Scalability Availability Device Performance Security Scalability, Availability, Performance, Security and Manageability Across Non-IT-Controlled Environments Manageability Cost of Ownership Application Then: Linear Now: Multi-Dimensional

IT Spending Priorities Source: Forrester. 2011 Budget Planning Guide for CIOs. Customer Survey

Cisco Transformative Networking…… … delivering a Unique Architecture Roadmap, aligning your Technology Evolution to your Key Business Priorities

Cisco Transformative Networking enabled by IBLM Together helping you align your business vision & technology planning to transform your success Cisco Transformative Networking helps customers to redefine the way they manage an plan technology decisions in line with their changing business challenges. Underpinning and supporting the successful evolution of their business

Transformative Networking Engagement PREPARATION DISCOVERY PROPOSAL Network Architecture Vision Workshop 360° Health Check Unique Customer Architecture Roadmap IBLM 2.0 Network Assessment Tool Customer Roadmap Proposal Presentation of Conceptual Architecture Services and Capital offerings • Aligning your business vision and technology • planning to transform your success

Transformative Networking Engagement - Preparation PREPARATION • A Business focused workshop delivering • Interactive Discussion on Business Strategic Priorities and Future Business Evolution • Overview of a Borderless Organisation and Market Transitions • Follow-up Presentation linking Business priorities & challenges to impactful technology solutions. Network Architecture Vision Workshop Presentation of Conceptual Architecture

Transformative Networking Engagement - Discovery DISCOVERY • Capture a real-time view and identify potential opportunities with a Network Discovery • Our Discovery engine is evolving to offer greater relevance to “fit for purpose” and a true Business supporting Architectured Network • CDS 2.x will deliver the ability identify Business impacting outputs in the following areas. • Automated Cost Optmisation • Security • Video • Collaboration • Mobility • IPV6 • Carbon Emission reduction • Industry Benchmarking 360° Health Check IBLM 2.0 Network Assessment Tool

Transformative Networking Engagement - Proposal PROPOSAL • Plotting the way forward – you Unique Architecture Roadmap • Output from the Network Architecture Vision Workshop and the Network Discovery will enable us to build a future desired state of your architectural network truly supporting your business evolution. • A Proposal capturing both Financial and Services offerings, truly presenting a roust proposition to simplify and ease the Architecture evolution path. Unique Customer Architecture Roadmap Customer Roadmap Proposal Services and Capital offerings

Differentiate your Business by …… …aligning architectural relevance to your business priorities

BorderlessExperience The TransformationNew Borderless Organization Anyone Anything Employee, Partner, Customer, Communities Person to Person Person to Device Device to Device Always Works,Instant Access, Instant Response Work, Home,On the Go… Anywhere Anytime Securely, Reliably and Seamlessly

Employees are often spearheading the move 52% 62% 66% 60% 66% Globally In Europe 60% believe that they don’t need to be in the office to be productive. 52% believe that they don’t need to be in the office to be productive. 66% want more flexibility. 62% would accept a lower-paying job with more flexibility than a higher-paying job with inflexibility. 66% would accept a lower-paying job with more flexibility than a higher-paying job with inflexibility. 38% of IT professionals are struggling to make their workforces more mobile and distributed. Security is the biggest challenge for 55% of IT professionals supporting a mobile and distributed workforce. 45% of IT professionals are struggling to make their workforces more mobile and distributed.

Enable a business focused delivery of a borderless experience with Cisco Transformative Networking

Customer Examples from workshops already held

National Australia Group • Enabling Bank Transformation with the National Australia Group. A strategic workshop discussion enabled National Australia Group to tightly link Business evolution and Technology evolution to redefine how they delivered services to both customers and staff. National Australia Group ’s own name for this solution from Cisco, “The Branch Transformation Project”. • The focused workshop revealed that: • While the bank’s infrastructure was fit for purpose, they needed to reassess what that purpose was. Tools like social networking, anywhere access and remote collaboration were fundamentally changing the way that customers and employees expected to communicate. • The Managing Director of Business wanted to deliver branches live video meetings and Q&As, eventually escalating to business and High Net Worth customer sessions, training and marketing events. • The marketing team were interested in how digital branch signage could replace paper based marketing material, which was quickly out of date. • The bank also wanted to roll out new business applications such as central document imaging and deliver a new Microsoft deployment. • Seeing is believing. We put together a Proof of Concept for each of the key areas, including powerful live demos, which the customer loved. • True transformation across the business. We addressed multiple stakeholder concerns – and momentum built as Cisco touched more key areas with the final solution rolled out across 425 branches.

Italian banks We have also been delivering a better level of engagement and driving business relevance at banks across Italy by running strategic Cisco workshops. • EnergyWise has again helped us open up quick new opportunities. • Key learning – we need to be clear and concise about what we’re trying to achieve: a change in relationship and a more strategic, business-led approach.

Conclusion

Your Business is getting more complex… Go Borderless with Cisco Transformative Networking A Trusted Advisor Transformative Networking • A Transformative Networking engagement offered by Cisco and our partners to help you continually align your Business and Technology to ensure future success • Networking expertise, best practices and tools, knowledge transfer and personalized service from Cisco and our partners Unique Architecture Roadmap True Business & Technology Alignment Seamless Interaction Tangible Impact Expertise Innovation

Cisco Transformative Networking - Delivering for Customers • Cisco Transformative Networking helps customers continually focus yourcritical network investments on delivering against yourmost pressing strategic challenges. • It transforms how youmanage technology to ensure that it’s always unlocking the potential of yourbusiness, providing exceptional value and enabling a next generation Borderless experience.

Our Offering…… ……your Unique Architecture Roadmap aligning symbiotically to your Business Imperatives.

Thank You

Customer Overview