Steering the Enrollment Ship: A Guide to Collaborating in Recruitment & Retention Efforts

1. Steering the Enrollment Ship: A Guide to Collaborating in Recruitment & Retention Efforts Kate Howard, The University of Memphis Destin Tucker, The University of Memphis

2. Know the Ropes: Who We Are Recruitment & Orientation Services • Initial point of contact for prospects: • Phone, Email, College Fairs, Campus Tours, Special Events • New Student Orientation • Orientation Programming for all new undergraduates • Retention • Student Employees & Ambassadors, ACAD Instructors, Welcome Week & Convocation Committees, Parent Programming, Ad-Hoc Committees, Faculty/Staff Advisors

3. Know the Ropes: Laying the Groundwork Theory • “…the growth and development of students is a central goal of higher education.” (Evans et al, 1998) • College application process comes at a time when students are “moving in, moving through and moving out” of phases in their lives • Brofenbrenner’sHuman Ecology Model Funding • 2010 Complete College TN Act • Outcomes based funding determined by institutional mission. • 25 states using performance-based models – 5 more to follow • Most Aggressive Model: TN – 100% Outcomes

4. Know the Ropes: Laying the Groundwork Theory: Chickering’s 7 Vectors • Developing competence • Managing emotions • Moving through autonomy toward interdependence • Developing mature interpersonal relationships, • Establishing identify • Developing purpose • Developing integrity Application • Students enter college at different stages • Familiarity with all of the vectors in order to meet students at their level of competence • Helps to determine how & what to showcase students through admission & retention practices

5. Know the Ropes: Who should be your first mate(s)? Assistant Director Honors Program AVP Student Affairs / Dean of Students • Determine Key Stakeholders • Create Buy-In • Communicate • Involve Admissions Counselors

6. Know the Ropes: Key Stakeholders Advisors Current Students Faculty Deans & Directors Physical Plant Enrollment Services Financial Aid & Scholarship College Recruitment Staff EVERYONE! (Recruitment & Retention is everyone’s responsibility)

7. Know the Ropes: Who should be your first mate(s)? Create Buy-In • Recruitment Advisory Committee • Associate Dean of College of Arts & Sciences • Director of Student Services of College of Engineering • Vice President of Marketing & Communications • Transfer Advisor • Director of Admissions • Assistant Director Center for Academic Retention • Dean of Graduate School • AVP Student Affairs/Dean of Students

8. Know the Ropes: Who should be your first mate(s)? Create Buy-In • Orientation Advisory Committee • Director of Recruitment • Director of Residence Life • Vice President of Marketing & Communications • Academic Advisor • Engineering Faculty Member • Associate Dean of Students of Multicultural Affairs • Transfer Center Representative • Assistant Vice President for Student Development

9. Batten Down the Hatches: Ensuring Smooth Processes • Provide Clear Guidelines (Communication is KEY!) • What is everyone’s role? • Set-Up • Message • Timeframe • Best Methods of Delivery • Social Media • Panels • Information Fair • Presentations / Special Interest Break-Outs

10. Batten Down the Hatches: Avoid Shipwreck • Events • Design a comprehensive program that meets students’ individual needs! • Requires all parties represented • Need all facilities available • Building Relationships: Admissions Counselors, Faculty & Staff • Key Contact Lists • Ensure an understanding of the processes • Encourage & model 24 hours or less in responding to emails, phone calls • Social Media- if you use it, you have to respond

11. Batten Down the Hatches: Common Pitfalls • Bureaucracy • Health Forms • Registration Holds • Technology • Test, test, test • “What can go wrong will go wrong”

12. Final Port: How to get to the end goal • Involve the right people at the right time! • Recruitment is just the start! • New Student Orientation • First Year Seminar • Sophomore Slump • Student Involvement Programming • Academic Internships • Study Abroad Experiences

13. Final Port: Questions Kate Howard mkhoward@memphis.edu @MKate_Howard Destin Tucker destin.tucker@memphis.edu @destin_tucker

14. Reference List • Complete College America. (2014). http://completecollege.org/strategies/#stratHolderPathwaySuccess • Evans, N. J., Forney, D. S., & Guido-DiBrito, F. (1998). Student Development in College. Jossey-Bass: San Francisco, CA. • Renn, K. A. & Patton, L. D. (2011). The Development of Student Affairs. In J. H. Schuh, S. R. Jones, S. R. Harper and Associates (Eds.), Student Services: A Handbook for the Profession (pp. 242-256). Jossey-Bass: San Francisco, CA. • Tennessee Higher Education Commission Outcomes‐Based Funding Formula (n.d.) http://www.state.tn.us/thec/Divisions/Fiscal/funding_formula/1-Outcomes%20Based%20Formula%20Narrative%20-%20for%20website.pdf

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