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Simple is Difficult

Simple is Difficult. The Secret Behind Apple, Facebook , Amazon and Twitter. UXservices. Usability Tests. Training. Consulting. User Observation Heuristic Inspections Field / Lab Tests Tested by Users. International User Interface Design & Usability Course

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Simple is Difficult

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  1. Simple is Difficult The Secret Behind Apple, Facebook, Amazon and Twitter

  2. UXservices Usability Tests Training Consulting • User Observation • Heuristic Inspections • Field / Lab Tests • Tested by Users • International User Interface Design & Usability Course • International Mobile Marketing and Mobile User Experience Design Course • International Online Marketing and User Experience Design Course • User Centered Design • Iterative Star Life Process Model • User Experience Research • Pilot projects

  3. UXservices • Observation Room • Usability Test Room • HD Cameras • LCD Screens • Logging software • Laptops • Smart Phones • Online Gaming Consoles UXservices Usability Test Lab • User Observation • Heuristic Inspections

  4. What is the secret behind perfect UX?

  5. These UX tools and techniques?

  6. Excellent User Interfaces Styles Tools Techniques Guidelines Processes Roles Organization Standards Principles

  7. Focus on user centered DesignPrinciples !

  8. Why user centered?

  9. Same design principles apply all over the universe which rule the nature and so the human ...

  10. Antoni Gaudi was the most famous architect discovering this philosophy with his organic architecture designs….

  11. And Steve Jobs was the other smart man discovering this philosophy for his high tech revolutionary designs ….

  12. Natural born iphone user ! Gestures based on human interaction !!!

  13. Some Underlying Principles

  14. Secret behind Google and Twitter

  15. Achieve Simplicity not PicaDesigns… A designer knows he has achieved perfection for users not when there is nothing left to add, but when there is nothing left to take way French Author – Antonie de Saint Exupery

  16. Simple is Difficult

  17. Simple is even more difficult for Mobile Do not miniaturise, Mobilize it…like a swiss army knife • A swiss army knife will not deliver the quality of a chef’s knife or a screwdriver or fishing rod. It is not appropriate for heavy use. • But it is always with you when you need it with its own unique design.

  18. Simple is even more difficult for Mobile Do not convert, Create it….

  19. Achieve Simplicity not PicaDesigns… • Fitts Law - Every click looses half of your users • The timerequired to rapidly move to a target area,as a function : • The size of the target • The place of the target (in or out of scroll area) • The number of keypresses to reach the target • … • Focus on must to have’s rather than nice to have’s. • The most common operations should be immediately visible and available

  20. Secret behind Apple, Amazon, E-bay

  21. Design for User’s mental Model Mental Models • Amazon / shopping • E-bay / bidding

  22. Design for User’s Mental Model • The principle of exploiting prior knowledge • Users see what they expect to see • The principle of importance • Users have difficulty focusing on more than one activity at a time • Principle of recognition • It is easier to recognize something than to recall it

  23. Design for User’s Mental Model Gestalt Principles: • People tend to organize visual elements into groups or unified wholes rather than perceiveing them as seperate parts • Try to use accurate groupings when possible

  24. Design for User’s Mental Model Amazonization (CAD) - Methaphors • Good metaphors are stories, creating visible pictures in the mind. • Metaphors can help users develop accurate mental models

  25. Secret behind Facebook

  26. Focus on Context of User, not only Content • Design apps/web Integrated with social,location, identity of the users. They want to share what they live there….

  27. Secret behind All of Them

  28. Don’t Design for Everbody User Based Scenario Design

  29. Don’t Design for Everbody User Profiling 35

  30. Don’t Design for Everbody Personas

  31. Test with real users….

  32. There are various testing methods but: Eyes Don’t Lie

  33. There are various testing methods but: Eyes Don’t Lie

  34. Listen to reactions and needs of users but not their predictions If I have asked my customers what they wanted, they would have asked for a faster horse Henry Ford

  35. Wait for the Results of TSQR 2013 Usability Part

  36. There are two ways of living your life: 1- As if nothing is a miracle 2- The other, as if everything is a miracle Albert Einstein

  37. If you have dreams, work hard-don’t sleep

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