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Email Writing

Email Writing. An introductory workshop. Hamed Zandi zandi@iasbs.ac.ir. O. Commercializing your technology. IPM Ontario Group and the Ontario Centres of Excellence March 2005. 5.2 The Channels of Commercialization

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Email Writing

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  1. Email Writing An introductory workshop Hamed Zandi zandi@iasbs.ac.ir

  2. O

  3. Commercializing your technology IPM Ontario Group and the Ontario Centres of Excellence March 2005 • 5.2 The Channels of Commercialization • There are three broad channels for the commercialization of your technology: • a)  Selling or assigning ownership of the technology to an existing company • b)  Licensing the technology to an existing company • c)  Starting a new company

  4. Agreements, contracts, negotiation • In this workshop we will focus on preliminary correspondence before signing up your deal.

  5. Credit • Most of the material presented in this workshop is adopted from: • Oxford Handbook of Commercial Correspondence • By A. Ashley

  6. Your email = Your character • Your email reflects your or your company’s competence and professionalism. • Unclear and confusing emails = misunderstandings, delays, lost businesses, and poor relationships

  7. Writing skills • We should improve our writing skills: • What is written? • How is it expressed? • Writing is an art: • You should be able to write clearly and effectively. • You should sound polite without seeming timid. • You should be direct without bing rude. • You should be concise rather than abrupt. • You should be firm but not inflexible.

  8. Style • Full block style without punctuation V.S. Full block style with punctuation • Which one? • American V.S. British • The most important thing is to be clear and consistent in your style.

  9. Activity 1 Writing a first draft • Scenario: An inventor has patented a technology and wants to sell it to a company. • Please read the email very carefully. How many problems can you identify in the email? • (Hint: Think about what is said and how it is said, style, punctuation, grammar, vocabulary, detail, and organization.) • Read the first draft and then think about improving it. • The first draft reads like a brainstorming. (It includes information about what you want to say.)

  10. Activity 2 Making your second draft • Compare the following email with the email in activity one. Can you point out the differences? • Can you name different parts of the following email? (signature, body, beginning, salutation, ending, closing, job title, attention line)

  11. Activity 3 • What differences do you see between the following email and the one in activity two?

  12. Activity 4 Writing your final draft…

  13. Suggested books • 1. Oxford Handbook of Commercial Correspondence • By A. Ashley • 2. Writing for the real world: • An introduction to general writing • An introduction to business writing • By Rogger Barnard and Dorothy Zemach • Published by Oxford • 3. Email writing • By Paul Emmerson • Published by MacMillan

  14. Thank you!

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