1 / 4

i-mode

i-mode. What success factors account for i-modes overwhelming success in Japan? The case describes a number of decisions made by DoCoMo in launching the i-mode service including decisions about initial target market, third-part content, advertising, and pricing.

alva
Download Presentation

i-mode

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. i-mode • What success factors account for i-modes overwhelming success in Japan? • The case describes a number of decisions made by DoCoMo in launching the i-mode service including decisions about initial target market, third-part content, advertising, and pricing. • What was the rational behind all of these decisions? • In what sense, if at all, can we call i-mode a “networked product”?

  2. A company aggressively markets… “tainting” the product and killing momentum. who spread negative word-of-mouth… but the product FAILS to meet expectations… …an imperfect, first-gen technology… turning early adopters into early rejecters… to consumers with critical needs… Vicious Cycle of Bad Word of Mouth

  3. The Production of a Frame for new Products

  4. The Power of the Frame

More Related