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Question WNF. Increase engagement members Reconnect with old members Festival setting. Research. Desk research Questionnaires Interviews. Results. Questionnaire: 100% goes to music festivals & 40% likes to do activities . Interviews: Pinkpop , Lowlands , Solar.
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Question WNF • Increase engagement members • Reconnectwithold members • Festival setting
Research • Desk research • Questionnaires • Interviews
Results • Questionnaire: 100% goestomusic festivals & 40% likesto do activities. • Interviews: Pinkpop, Lowlands, Solar. • Are willingto support charities
Conclusions research • WNF has festival potential • People needtobeeducatedabout the WNF • Givethemsomethingthey’llremember
Step into the ocean • The ocean is beautiful • The ocean is givingandcaring • The ocean is endangered • Youcan help the ocean
The ocean is beautiful • Step into the ocean • Projecting in the tent • Resemble the coral reef
The ocean is givingandcaring • Phone recharge service • #1 inconvenienceon festivals • Gives time toeducate
The ocean is endangered • Drop a net make them feel likefishwhich are beingcaught • Emphasizesthe needfor support • Createsanexperience
Youcan help the ocean • Make peoplepledge • Show themhoweasilytheycan make a difference • Engagethemafter the festival also
One more time, our concept is • A phonerecharging service, draw in peopleandcreate time toeducate. • Catchingpeoplelikefish, createanexperiencetheyremember. • Pledgeand follow-up, create a bond socommunication is more effective. • All of this takes place in a beautifulyprojected WNF tent.