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SEO From the ground up

SEO From the ground up. Andrew Beckman, CEO @Andrew_Beckman | @Location3. Using Web Standards. Valid HTML, CSS, etc. No need to download plug-in. Keep your issues less with Search Engine Spiders crawling your pages. Strategy starts right away. “online college programs”.

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SEO From the ground up

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  1. SEO From the ground up

    Andrew Beckman, CEO @Andrew_Beckman | @Location3
  2. Using Web Standards Valid HTML, CSS, etc. No need to download plug-in. Keep your issues less with Search Engine Spiders crawling your pages
  3. Strategy starts right away “online college programs” 1. Determine Keywords for indexing 2. Select keywords for each page 3. Research variations 4. Pull and compare data 5. Choose 2-4 keyword per page “campus locations in Denver” “coffee in Denver” “coffee at home”
  4. Sample Keyword List Mile High Coffee Company Fictitious coffee shop with six locations in the Denver Metro area: – LoDo - Highlands - Capital Hill - Washington Park - Cherry Creek - City Park
  5. How do I optimize my website? URLs Titles Meta Descriptions Meta Keywords Content Internal Linking
  6. Exact Match Domains
  7. Attention Wizard, Web Analytics & Webmaster Tools Webmaster Tools Eye Tracking The value of web analytics is undeniable. Web analytics data >> customer intelligence >> actionable insights >> improve site performance >> increase donations/volunteers
  8. Local Map Listings A Google search for “haircut San Diego” returns sponsored and map listing results.
  9. Where does Google map listings come from? ISSUE:Basic information, not 100% accurate, no keywords or categories, no enhancements and listings are rarely seen
  10. Enhance your business data
  11. Maximize your listings Create trust by ensuring all business details (phone, address, etc.) are that of the actual location Make profile as robust aspossible by adding videos, logos and coupons Create a keyword theme with the added content www.davidmihm.com/local-search-ranking-factors.shtml
  12. Didn’t Get Enough? If you would like a copy of this presentation, please provide a business card or contact me: Andrew Beckman Email me: abeckman@location3.com Ring me: 720.881.8519 Follow me: @Andrew_Beckman
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