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“In-Home Delivery” Instructions for Standard Mail (WG#78) MTAC Sunset Presentation August 7, 2003. Issue. Focus on Standard Mail with: Requested IHD (In-Home Date); and Arrives at DDU past IHD or Event Date Need for “Standardized” verbiage, format, placement
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“In-Home Delivery” Instructions for Standard Mail (WG#78) MTAC Sunset Presentation August 7, 2003
Issue • Focus on Standard Mail with: • Requested IHD (In-Home Date); and • Arrives at DDU past IHD or Event Date • Need for “Standardized” verbiage, format, placement • Relative to mailer requested IHD • Instructions for disposition if received past IHD or Event Date
Desired Results • Mailers will specify requested IHD on mailpiece • In consistent location • Using standard verbiage (clear and concise) • Along with disposition instructions
Results - Definitions • PIHD – Past In-Home Date • Received after requested In-Home Date, but • Before Sale or Event Date • PED – Past Event/Expiration Date • Received after Sale or Event advertised, or • After a Published Expiration Date
REQUESTED NOT BEFORE 8/11 REQUESTED IN HOME 8/12-14 CONTACT BSN AFTER 8/20 Could be blank Could be blank Do NOT have to have box around instructions. Results – Verbiage and Placement Option 1
REQUESTED IN HOME 8/12-14 CONTACT BSN AFTER 8/20 Results – Verbiage and Placement Option 2
This establishes last day mailer authorizes for delivery and authorizes withdrawal & disposal after specified date. AFTER 8/20 REFER TO PAGE # REQUESTED IN HOME 8/12-14 Mailer’s Request for Withdrawal or Disposal • Option 3 (Modified Option 2)
Results • Obtained Industry Feedback • Standardized verbiage, location, font • Options for providing instructions • Surveys provided • Returned by June 2, 2003 (instructions on survey) • Communication plan • Implementation for Fall mailing season