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July 24th, 2002

Grupo PRISA. 2002 FIRST HALF RESULTS. July 24th, 2002. 2002 FIRST HALF RESULTS. MAIN FIGURES. 1H 2002. 1H 2001. % change. (million euros). Revenues. 589. 1.8. 599. EBITDA. 84. 15.5. 97. EBIT. 59. 52. 14.2. Net Profit. 66. 42. 56.4.

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July 24th, 2002

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  1. Grupo PRISA 2002 FIRST HALF RESULTS July 24th, 2002

  2. 2002 FIRST HALF RESULTS MAIN FIGURES 1H 2002 1H 2001 % change (million euros) Revenues 589 1.8 599 EBITDA 84 15.5 97 EBIT 59 52 14.2 Net Profit 66 42 56.4 EBITDA Margin 16.2% 14.3% EBIT Margin 9.9% 8.8%

  3. 2002 FIRST HALF RESULTS REVENUES BY LINE OF ACTIVITY 1H 2001 1H 2002 % change (million euros) 227 1.7 ADVERTISING 231 (7.4) 163 176 BOOKS & RIGHTS 113 104 NEWSPAPERS & MAGAZINES 9.4 OTHER REVENUES 91 81 12.4 TOTAL REVENUES 599 589 1.8

  4. Advertising Books & Rights Newspapers & Magazines Other 2002 FIRST HALF RESULTS Revenues by source REVENUES BY LINE OF ACTIVITY €599 mn €589mn

  5. 2002 FIRST HALF RESULTS REVENUES GEOGRAPHICAL DISTRIBUTION 1H 2002 1H 2001 International 27% International 27% National 73% National 73%

  6. 2002 FIRST HALF RESULTS EBIT BREAKDOWN BY BUSINESS UNIT (MN €) 59 36 20 19 SPEC. & REGIONAL PRESS LEISURE & ENTERTAINMENT INTERNATIONAL MEDIA PRISA & OTHERS INTERNET LOCAL TV 6 3 TOTAL EBIT -2 RADIO GDM PRINTING -3 EL PAÍS -4 -4 PUBLISHING -5 -7

  7. 2002 FIRST HALF RESULTS (eur million) Total investment 57.4 Publishing: 16.2 Printing: 8.9 El País: 3.6 Radio: 2.9 4.1 Local TV’S Prisacom 1.7 Prisa & Others 20.0 Net Debt as of June 2002 : € 485 million Net Debt as of December 2001: € 371 million

  8. 2002 FIRST HALF RESULTS EL PAIS MAIN FIGURES 1H 2002 1H 2001 % change (million euros) Revenues 1.7 153 150 EBITDA 42 35 20.3 EBIT 36 30 22.7 EBIT Margin 23.8% 19.7%

  9. 2002 FIRST HALF RESULTS EL PAIS LEADER IN CIRCULATION 1H 2002 1H 2001 Change % AVERAGE DAILY CIRCULATION 445,234 436,965 1.9 735,377 716,618 AVERAGE SUNDAY CIRCULATION 2.6

  10. 2002 FIRST HALF RESULTS EL PAIS ADVERTISING TREND BY QUARTERS % 3% -9% -11% -14% -21% - 22% 2001 2002

  11. 2002 FIRST HALF RESULTS RADIO/SER MAIN FIGURES 1H 2002 1H 2001 % change (million euros) Revenues 96 92 4.4 EBITDA 22 19 18.4 EBIT 20 16 21.6 EBIT Margin 20.7% 17.7% Including A3 Radio Revenues 102 99 3.0 EBIT 24 21 14.3 EBIT Margin 23.5% 21.2%

  12. 2002 FIRST HALF RESULTS RADIO ADVERTISING TREND BY QUARTERS % 6% 5% 1% 0% -1% - 2% 2001 2002

  13. 2002 FIRST HALF RESULTS EDUCATION AND GENERAL EDITIONS MAIN FIGURES 1H 2002 1H 2001 % change (million euros) Revenues 167 180 (7.1) EBITDA 31 34 12.0 EBIT 19 17 9.5 EBIT Margin 11.4% 9.6%

  14. 2002 FIRST QUARTER RESULTS EDUCATION AND GENERAL EDITIONS MAIN FIGURES EXCLUDING MEXICO 1H 2002 1H 2001 % change (million euros) Revenues 155 180 (13.9) 17 11 (35.3) EBIT 7.1 9.4 EBIT Margin

  15. 2002 FIRST QUARTER RESULTS EDUCATION AND GENERAL EDITIONS GEOGRAPHICAL DISTRIBUTION 1H 2002 1H 2001 Spain & Portugal 23% Spain & Portugal 25% Latam 75% Latam 77%

  16. 2002 FIRST QUARTER RESULTS OTHER BUSINESSES • LOCAL & REGIONAL PRESS: remarkable improvement of AS and regional press margins • PRISACOM: substantial improvement in EBIT due to cost-cutting initiatives • LOCAL TV’S: incorporation of new local broadcasters • INTERNATIONAL MEDIA: impact of the proportional consolidation of RADIOPOLIS

  17. 2002 FIRST QUARTER RESULTS RELEVANT EVENTS • AGREEMENT WITH GRUPO ZETA Perform and commercialize magazines for general information newspapers FINGALICIA (BANCO PASTOR • NEW PARTNERS IN LOCAL TV’S and INVERSIONES IBERSUIZAS) and AGRUPACIÓNRADIOFONICA

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