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Worksite Wellness Programs

Worksite Wellness Programs. Case analysis of digital health communication efforts in three university settings: Tufts University, Brown University, and University of Massachusetts, Lowell. Nicole Schultz July 20, 2014. Outline. The Worksite Wellness Trend

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Worksite Wellness Programs

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  1. Worksite Wellness Programs Case analysis of digital health communication efforts in three university settings: Tufts University, Brown University, and University of Massachusetts, Lowell Nicole Schultz July 20, 2014

  2. Outline • The Worksite Wellness Trend • Common Challenges in University Worksite Wellness • Case Studies • Tufts University • Brown University • University of Massachusetts, Lowell • Recommendations

  3. Worksite Wellness • Improve employee health to control health care costs • Reduce burden of chronic disease • Absenteeism & “Presenteeism” • Offered by health plans, outside vendors, or employer • Large variation in program components • Overall, aim to help employees: • Maintain healthy lifestyles • Achieve work-life balance • Cope with stress • Boost morale and productivity

  4. Common Challenges • Lack of employee participation • Expensive to implement • Sustained behavior change • Creating a culture of wellness

  5. Tufts University Wellness Goal: To address and improve employees’ health and quality of life while slowing down the rising cost of health care for employee and employer TargetAudience: Faculty and Staff

  6. Tufts University Wellness

  7. Tufts University Wellness

  8. Tufts University Wellness

  9. Tufts University Wellness

  10. Tufts University Wellness

  11. Tufts University Wellness

  12. Tufts: SWOT Analysis

  13. Recommendations • Website improvements • Ease of navigation • Update and expand information about services and programs • Update links • Link to social media • Implement social media strategies • Inform • Connect • Support

  14. Brown University Wellness Health Promotion Mission Statement …to promote healthy lifestyles by educating, enhancing awareness and encouraging positive behavioral changes for all Brown University employees in the areas of health education, exercise, nutrition, smoking cessation and stress management. Objective Encourage employees to reduce their health risks and improve their health and well-being both at home and on the job Target Audience: Faculty and Staff

  15. Brown University Wellness

  16. Brown University Wellness

  17. Brown University Wellness Rewards

  18. Brown University Wellness

  19. Brown University Wellness

  20. Brown University Wellness

  21. Brown: SWOT Analysis

  22. Recommendations • Website improvements • Colors • Layout • Add navigation to left panel • Expand social media presence • Consider additional platforms, such as Twitter

  23. University of Massachusetts: Lowell Wellness Goals: Preventing, tracking and remedying workplace hazards and providing a workplace environment that promotes overall health and wellbeing. Vision: Students, faculty and staff will collaborate to promote healthy environments and personal health as part of our campus culture of learning and working with purpose. Target Audience:Faculty and Staff

  24. UMass, Lowell Wellness

  25. UMass, Lowell Wellness

  26. UMass, Lowell Wellness

  27. UMass, Lowell Wellness

  28. UMass, Lowell Wellness

  29. UMass, Lowell Wellness

  30. UMass: SWOT Analysis

  31. Recommendations • Website improvements • More information • Add color and pictures • Social media • Create separate Facebook page

  32. General Recommendations Low-cost initiatives • Online information • Ease of navigation (link from HR website) • Wellness task force or committee • Facebook and Twitter Resource-intensive initiatives • Online health portal • Online fitness and health challenges (i.e. using FitBit) • Hire vendor or organization to implement digital strategies

  33. Thank you!Questions?

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