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Design Basics

Design Basics.

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Design Basics

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  1. Design Basics

  2. Define Your AudienceIdentify who you are trying to reach and what you are trying to tell them Establish your what you want to accomplish with your designWrite a rough outline of the copy you intend to use on your pieceDecide the most appropriate medium for delivering your message to your audience

  3. Common Design Mistakes“Gray Pages” and Lack of White SpacePoorly Formatted Layouts, Alignments and BalanceToo Many FontsCopy Formatting, Widows & OrphansColor ChoicesSpelling

  4. Good Design Practices Page LayoutUse Grid LinesObserve MarginsMaintain Consistency

  5. Good Design Practices Design BalanceSymmetricalAsymmetricalRadialNo Balance

  6. Good Design Practices Methods of ArrangementRule of Thirds"Z" PatternBuilding with White Space

  7. Good Design Practices Alignment, Fonts, Images & ColorsFont Types:Serif, Sans-Serif & DecorativeChoose Contrasting Sizes & WeightText Alignment:Left, Right, Center & JustifiedCheck SpellingChoose Contrasting Color ValuesImagery:Clipart / Illustrations & Photos

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