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Design basics

Design basics. Modular design. Stories should be shaped like rectangles. Pages = Rectangles stacked on top of each other. . Visual anchor. Each page should have a dominant piece of art. Strong design = At least one-third of the page is art. Use photos of real people doing real things.

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Design basics

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  1. Design basics

  2. Modular design • Stories should be shaped like rectangles. • Pages = Rectangles stacked on top of each other.

  3. Visual anchor • Each page should have a dominant piece of art. • Strong design = At least one-third of the page is art. • Use photos of real people doing real things

  4. Balance & Contrast • Vary the shapes and sizes of photos (and stories) on a page. • Avoid putting a photo right on top of an ad. • If you run more than one photo, make sure one is substantially bigger than the other.

  5. Hierarchy • Headlines get smaller as you move down the page. • Don’t put art between the headline and start of the story.

  6. Text • Avoid columns more than 20 picas wide or less than 10 picas. • Use italics, bold, reverse in small doses. • Type smaller than 8 point is hard to read.

  7. Captions & Jumps • Aim for one caption, one photo. • Don’t jump if you only have a couple inches of type to get on the next page. • Only jump once.

  8. Break the rules • At times, creativity works.

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