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Design Basics

Design Basics. CRAP. Contrast Repetition Alignment Proximity. CONTRAST. Make sure contrasting elements Really contrast! Font Color Lines, textures, graphics. Conflict vs. Contrast. The secret to effective contrast is making the contrasted elements really stand out.

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Design Basics

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  1. Design Basics

  2. CRAP • Contrast • Repetition • Alignment • Proximity

  3. CONTRAST • Make sure contrasting elements • Really contrast! • Font • Color • Lines, textures, graphics

  4. Conflict vs. Contrast • The secret to effective contrast is making the contrasted elements really stand out. • The secret to effective contrast is making the contrasted elements really stand out.

  5. ebay

  6. Contrast Rocks!

  7. Repetition • Repeat images, fonts, effects • Have a motif

  8. Breaking Repetition People Projects Purpose Decisions

  9. PowerPoint Techniques PowerPoint Techniques PowerPoint Techniques

  10. Transparency

  11. Sepia, No Transparency

  12. Washout

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