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Harvard Health Publications

Harvard Health Publications. Trusted advice for a healthier life. Agenda. About Harvard Health Publications History Guiding principles Products Social media Our competition In practice. First, a little about me. At Harvard for 10 years Previously co-founder of Circadian Information

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Harvard Health Publications

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  1. Harvard Health Publications Trusted advice for a healthier life

  2. Agenda • About Harvard Health Publications • History • Guiding principles • Products • Social media • Our competition • In practice Harvard Health PublicationsTrusted advice for a healthier life

  3. First, a little about me • At Harvard for 10 years • Previously co-founder of Circadian Information • Founding member of Cutter Information Corp. management • Past President of Specialized Information Publishers Association • Background in starting and running media/information businesses Harvard Health PublicationsTrusted advice for a healthier life

  4. About Harvard Health Publications • Started in 1975 • Harvard Medical School Health Letter, first consumer health newsletter • By Dr. Stephen Goldfinger and Dr. Timothy Johnson • Staff of 28 • Work with hundreds of clinical doctors (of the 9,000+ faculty) Harvard Health PublicationsTrusted advice for a healthier life

  5. Guiding principles • Authoritative • Trustworthy • Empowering • Thorough • Accessible Harvard Health PublicationsTrusted advice for a healthier life

  6. What we publish • 5 monthly newsletters (print & digital) • 50+ special reports, updated every two years (print & digital) Harvard Health PublicationsTrusted advice for a healthier life

  7. What we publish (continued) • 50+ books • Magazine collaborations • Syndicated newspaper column • 3rd party licensing to a wide range of public and corporate websites • Text, animations, video, interactive tools, decision guides • Mobile applications Harvard Health PublicationsTrusted advice for a healthier life

  8. Social media efforts • Email is increasingly important • Twitter: 185,000+ followers • Facebook: 5,800+ fans • Blogs (internal and external sites) • Text messaging Harvard Health PublicationsTrusted advice for a healthier life

  9. Competition Harvard Health PublicationsTrusted advice for a healthier life

  10. In practice Authoritative & Trustworthy Clinical faculty physicians, multiple rounds of review Empowering Practical information to help people improve health and quality of life and successfully prevent and treat illness Thorough Research and context Harvard Health PublicationsTrusted advice for a healthier life

  11. In practice: Accessible • Plain English, watch for jargon and acronyms • Definitions and pronunciations • Multiple points of entry • Multi-media – words, pictures, charts/tables, video, animations • Fonts, point size, • Paragraph and line length Harvard Health PublicationsTrusted advice for a healthier life

  12. Health communications basics • Tell a story (but not fiction) • The myth of “evergreen” health content • The myth of evidence-based medicine and health information • Responding to changes • Vioxx • New IOM cholesterol guidelines Harvard Health PublicationsTrusted advice for a healthier life

  13. Health literacy • Pronunciation guides • Audio and video options • Icons • Using the language of the reader, not the experts • Hormone Replacement Therapy (HRT) vs Hormone Therapy • They’re people, not patients Harvard Health PublicationsTrusted advice for a healthier life

  14. Ethics and social responsibility • Health information drives healthcare policy and costs • Don’t amplify the hype • Get the facts/a balanced perspective • What are the known benefits? • Absolute vs. relative (number to treat) • What are the risks and side effects? • Absolute vs. relative • What are the $ costs? Harvard Health PublicationsTrusted advice for a healthier life

  15. Health communicator skills • Develop your storytelling • Be balanced, state what’s a fact, what’s conjecture, and what you simply don’t know • Immerse yourself in social media • Understand and live with the technologies Harvard Health PublicationsTrusted advice for a healthier life

  16. Ed Coburn Publishing Director, Harvard Health PublicationsHarvard Medical School Email: Ed_Coburn@hms.harvard.edu Twitter: @EdCoburn LinkedIn: www.LinkedIn.com/in/EdCoburn Harvard Health PublicationsTrusted advice for a healthier life

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