1 / 8

Slogans – ANALYSIS AND INTERPRETATION

Business Communication Ms. Terri Yueh MARI LEA AUSTRIA F98170103. Slogans – ANALYSIS AND INTERPRETATION. OUTLINE. Disneyland – Amusement Part Apple – Electronic gadgets BMW – Vehicles Wal-Mart – Supermarket Burger King – Restaurant. Disneyland The Happiest Place on Earth.

barth
Download Presentation

Slogans – ANALYSIS AND INTERPRETATION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Business Communication Ms. Terri Yueh MARI LEA AUSTRIA F98170103 Slogans – ANALYSISAND INTERPRETATION

  2. OUTLINE • Disneyland – Amusement Part • Apple – Electronic gadgets • BMW – Vehicles • Wal-Mart – Supermarket • Burger King – Restaurant

  3. DisneylandThe Happiest Place on Earth • The slogan fits well with the image of the Disney company and the park. • It is also fitting for the target customers – children and families. • It tell us that this is the place to go when you want to be happy and everyone wants that.

  4. AppleThink Different. • It is a response to a renown slogan of IBM – “Think.” • The line is short and simple but creates an impact in the reader because it poses a challenge or dare. • It tells us that it (Apple) is the new IBM. It is something different and better than the previous. IBM Think slogan in the 1930s

  5. BMWThe Ultimate Driving Machine • A pun of the famous line – ultimate killing machine - which gives the brand a tough and cool image. • As the ultimate machine, it aligns with the image of BMW as an elite brand, so if you have it you are elite too. • It tells us this (BMW) is the best one (car) out there.

  6. Wal-MartAlways low prices. Always. • It is very attractive for customers since price is a major factor in shopping habits. • However, putting so much focus on the price might give the impression that other factors like quality might be low. • It tells us that Wal-Mart will surely have low priced goods.

  7. Burger KingHave It Your Way • It makes customers feel that they are top priority and whatever they want is followed. • There are too many taste preferences so the slogan makes it general, an answer to all. • This might lead people to think that BK has no style of its own. • It tells us that however you want your food (to taste), Burger King will serve it. But, we know this might not be the case in reality.

  8. REFERENCES • Image were taken from the following websites: • http://farm3.static.flickr.com/2254/2286518495_0271d58984.jpg?v=0 • http://passionsofazealot.files.wordpress.com/2008/06/walmart-logo-thumb.jpg • http://www.namedevelopment.com/blog/archives/bmw-udm.png • http://www.inc.com/multimedia/slideshows/content/the-10-best-slogans-of-all-time_pagen_1.html • http://www-03.ibm.com/ibm/history/exhibits/vintage/vintage_4506VV2024.html • http://www.astana-cyclingteam.com/special_features/images/disneyland.jpg

More Related