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Effects of Media on Eating and Activity:

Amount of time average American child spends in front of electronic screens in one day? __________ How long is television on each day in a typical American home? _______________ % of American children (ages 2-17) with a TV set in their bedroom? _______________.

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Effects of Media on Eating and Activity:

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  1. Amount of time average American child spends in front of electronic screens in one day?__________How long is television on each day in a typical American home?_______________% of American children (ages 2-17) with a TV set in their bedroom?_______________

  2. Effects of Media on Eating and Activity: • Does media exposure make us healthier or less healthy? • Does time spent with media make us more or less likely to be overweight?

  3. Media Exposure  Overweight • TV viewing and other forms of screen time displaces time spent in physical activity. 

  4. Media Exposure  Overweight 2. TV viewing and other forms of screen time displaces meaningful social interaction. 

  5. Media Exposure  Overweight 3. TV viewing can lead to “disengaged” or “mindless” eating. 

  6. Media Exposure  Overweight 4. Advertising exposure on TV is primarily for high-calorie, low-nutrient foods. 

  7. Where is advertising? • Television • Radio • Internet • Signs and billboards, scoreboards • Store displays • Newspapers • Magazines • Movies • Logos/brands on clothing • Merchandise • “Channel One”

  8. Exposure to Advertising How many TV commercials does an average American child see every year? _______________ What % of advertising aimed at children is for food? _________ How much is spent on food ads aimed at children and youth every year? _____________________

  9. Why market to children? • Children and youth spend a lot of their own money. • Young children influence $500 billion in family purchases. • Advertisers want to promote “brand loyalty” from an early age.

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