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2009 Advertising Campaign Presented By:

2009 Advertising Campaign Presented By:. Objectives. Target Markets. Primary Markets. Single Women (Between the ages of 25 to 31) 175,500. Homeowners 238,300. Dog Lovers 283,800. Secondary Markets. Couples (Between the ages of 25 to 31) 118,800. Single Men

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2009 Advertising Campaign Presented By:

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  1. 2009 Advertising Campaign Presented By:

  2. Objectives

  3. Target Markets

  4. Primary Markets Single Women (Between the ages of 25 to 31) 175,500 Homeowners 238,300 Dog Lovers 283,800

  5. Secondary Markets Couples (Between the ages of 25 to 31) 118,800 Single Men (Between the ages of 25 to 31) 42,100

  6. Advertising Selections

  7. Salt Lake Parade of Homes Dimensional Mail Plus Coupon E Mail Plus Coupon Knowledgeable Employees

  8. Promotions

  9. 20% 20%

  10. Lamps • Linens • Outdoor furniture • Rugs • Wall art • Organizers • Place settings • Cushions To:

  11. Incentives

  12. Timeline

  13. Budget

  14. Effectiveness

  15. Bar Code Tracking Example: [ [ Customer # or P.O.H Promo. Code

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