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An Unbelievable Future Clint Steiner Sr. Automotive OEM Sales Manager

An Unbelievable Future Clint Steiner Sr. Automotive OEM Sales Manager. History of Navigation. Where Am I?. 1995. Simple use of Lat/Lon Outdoor applications Handheld consumer devices. History of Navigation. Where Am I On a Map?. 1998. Basic mapping features available

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An Unbelievable Future Clint Steiner Sr. Automotive OEM Sales Manager

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  1. An Unbelievable Future Clint Steiner Sr. Automotive OEM Sales Manager

  2. History of Navigation Where Am I? 1995 • Simple use of Lat/Lon • Outdoor applications • Handheld consumer devices

  3. History of Navigation Where Am I On a Map? 1998 • Basic mapping features available • Overlaid users position on a map • Moved product into the vehicle

  4. History of Navigation How Do I Get There? 2001 • Limited detailed maps • Spoke directions and provided routes • Difficult to use • Paved the way for the PND explosion

  5. History of Navigation How Do I Get There? Mass Market 2005 • Simple user interface • Mass appeal • Introduced text to speech, traffic and Bluetooth • Up to date detailed maps

  6. nüvi 850 / 880 nüvi 5000 StreetPilot 2820 StreetPilot 7200 / 7500 zūmo 450 / 550 nüvi 750 / 760 / 770 / 780 nüvi 205W / 255W / 260W nüvi 350 / 360 / 370 nüvi 205 / 255 / 260 / 270 nüvi 680 StreetPilot c550 / c580 Garmin Today How Do I Get There? Mass Market Over 20 products in the North America market today!

  7. What is Happening Around Me? Navigation Today Today iPhone w/GPS Ad Based Traffic • Connected navigation • Cell phones with GPS • Traffic & LBS keep emerging • Local Search • Ad based services • User reporting & probe data Mercedes Send To Car Connected Navigation

  8. nüvifone Connected Life • Full navigation • Email, SMS and Internet • Camera with GeoTagging • Friend Finder • Pedestrian navigation • Connected services • Local search • Traffic • Social networking • Safety cameras • People search

  9. Content & Maps New Potential • Eco Route • More content • - City enhanced data • Pedestrian routing • Public transit routing • Map updates • Quarterly updates • Lifetime subscriptions • POIs • Speed cameras • Tours by location

  10. Future of Navigation Looking Ahead • Detailed mapping • ADAS (Advanced Driver Assistance Systems) • Lane departure/change • Road conditions/traffic • Speed information/warnings • Truck specific data • Traffic data • Probes to provide better coverage • Historical data • Connected Car • On Star, Ford Sync and Hughes • E911 • Location based service offerings and new business models • eToll

  11. Products for an Active World

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