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“Up North ...” The realities of doing business in Northern Ireland 10 .0 9 .201 4

Simon Devlin. “Up North ...” The realities of doing business in Northern Ireland 10 .0 9 .201 4. Perceptions of Northern Ireland... from a Southern perspective. Population of 1.8 million people, 33% of whom live in the Greater Belfast area.

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“Up North ...” The realities of doing business in Northern Ireland 10 .0 9 .201 4

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  1. Simon Devlin “Up North ...” The realities of doing business in Northern Ireland 10.09.2014

  2. Perceptions of Northern Ireland... from a Southern perspective

  3. Population of 1.8 million people, 33% of whom live in the Greater Belfast area. • Only 1.25 hours drive from Dublin to Belfast and 3.5 hours from Cork / Galway. • NI economy emerged from recession in June 2013 ...steady growth since then: • Unemployment falling. • Consumer confidence rising. • Significant FDI successes recently. • Crime statistics improving. Lies, damned lies and statistics

  4. Big growth in South to North sales over recent years - €1.185 billion during 2013. • Key areas of opportunity for Irish companies in NI are: • Food. • Engineering. • Construction products / services. • Creative industries / digital sector. • Recycling and renewables. • Many Irish SMEs / micro enterprises now selling very effectively into the NI market. Lies, damned lies and statistics [Cont’d]

  5. Ideal starter “export” market. • Can provide a foothold in the UK market. • Same island / easy access. • Recovering economy ...with a very strong public sector. So why would you consider NI as a potential target market?

  6. Support to explore business opportunities in NI ...

  7. We are the only organisation which has been tasked by both Governments to boost North/South economic co-operation for the mutual benefit of Northern Ireland and Ireland. Who we are & what we do. We support SMEs across the island to identify and develop North/South trade and innovation opportunities. We do this through: Business programmes Research & statistics Networks and partnerships

  8. At a glance business support Our range of cross-border business initiatives offer practical funding, information, advice and support to help SMEs. Sales & Marketing Innovation & Collaboration Equity Finance nSales and marketing support - Acumen nCompany-graduate-academic partnership - Fusion nAll-island Seedcorn Investor Readiness Competition nSales development support for small business - Elevate nBusiness Angel Networks and Syndicate groups nBusiness transformation and strategic planning - Challenge nTenderworkshops, training and mentoring -Go-2-Tender nEquity advisory service -one to one advice from our equity expert nHorizon 2020 supports - voucher scheme and information service nVenture Capital Conference annual event nMeet the Buyer events nBusiness plan workshops, guides and events nTrade accelerator voucher scheme for cross-border business advice on legal, financial and regulation issues nInnovation events, workshops and masterclasses - All Island Innovation Programme nRegional Equity Advisory clinics nEntrepreneurship master classes

  9. Elevate is aimed at businesses employing less than 10 people. Cross border sales Elevate • Whole rationale for Elevate is to help small businesses to “dip their toes in the water” in NI. • Up to €5,900 worth of advice and assistance from an experienced market expert is available – NO CHARGE to successful applicants. • Visit www.intertradeireland.com/elevate

  10. Support options 1. Employ a full-time salesperson Up to €18,750 is available to hire a dedicated salesperson for 12 months that is based in your target market and responsible for increasing sales in that region - North or South Cross border sales Acumen Hire a part-time salesperson Up to €10,000 available to hire a prospector who can represent your company in your target market for 12 months Employ a high-calibre sales & marketing graduate Up to €17,190 towards the employment costs of taking on a graduate to develop a strategic sales and marketing approach in NI/IRE Visit: www. intertradeireland.com/acumen

  11. Contactus…. simon@itiacumen.com www.intertradeireland.com Follow us on Facebook Join the conversation on twitter

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