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Casual Games Alawar Audience. Summer School July 201 1 Natalia Postnikova. Casual Games - Alawar. Alawar Entertainment. April 8, 1999 300+ employees 6 internal studios 200+ projects 600+ downloadable games 30+ languages 60+ countries 40 000 000 users / monthly (PC).
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Casual GamesAlawar Audience Summer School July 2011 Natalia Postnikova
Alawar Entertainment April 8, 1999 300+ employees 6 internal studios 200+ projects 600+ downloadable games 30+ languages 60+ countries 40 000 000 users / monthly (PC)
Where can you find them? PC games Alawar.*, 20+ web-resources (.ru/.com/.de/.fr/.it /.pl/.cn/.jp/…) Alawar Partners, 80+ (BigFishGames, Real, Yahoo!Games, Exent, iWin, WildTangent…) CD-retail, 20+ countries AGSN, 2000+ partners worldwide
Where can you find them? Mobile games Apple AppStore(iOS), Google Android Market, OVI Store, BlackBerry AppWorld, Windows Marketplace… Appia, Mixer, Amazon Appstore, AppsLib, GetJar… Vodafone, Verizon,Telefonica, Orange, AT&T… Motorola (shop4apps), Dell mobile apps store, Samsung Apps, HTC Apps, LG App Store, HP Download Store, Intel AppUp…
Where can you find them? Social games – Facebook, Vkontakte, HI5, Friendster, Netlog… Games for consoles Online (PlayStation Network, WiiWare) Offline retail (CD, cartridges)
Monetization Shareware (Try before Buy) Freeware (Ads, OEM) In-game currency Subscription (membership) Game-on-demand …
Where the money is? Video games Worldwide: $ 60 billion Russia: $ 700 million Casual games Worldwide: $ 7 billion Russia: $ 30 million (Social games: $ 100 million)
Alawar Internet Marketing Alawar Internet marketing– usability, banners, skins, context ads, wrapper, player, newsletters, promotions, pricing, support, business models, payment methods, additional monetization, AGSN, bundles, traffic acquisition, SEO, affiliate management, researches, surveys, competitors monitoring … new ideas!
Additional monetization - Alawar Wrapper Ads is shown in the Game Wrapper: banners, video Place for Ads
Casual Games Alawar Entertainment Questions… … Thank you! Natalia Postnikova natalia@alawar.com company.alawar.com