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Casual Games Overview

Casual Games Overview. Who is The Casual Gamer?. Who is The Casual Gamer?. Who is The Casual Gamer?. 70-100+ million casual gamers worldwide 65% Female - Core age 25-54 (71%), 88% are 25+ Females play 2.5 times longer than males (Jupiter). Who is The Casual Gamer?. FUN. Entertainment.

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Casual Games Overview

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  1. Casual Games Overview

  2. Who is The Casual Gamer?

  3. Who is The Casual Gamer?

  4. Who is The Casual Gamer? • 70-100+ million casual gamers worldwide • 65% Female - Core age 25-54 (71%), 88% are 25+ • Females play 2.5 times longer than males (Jupiter)

  5. Who is The Casual Gamer? FUN Entertainment Community Rewards • 70-100+ million casual gamers worldwide • 65% Female - Core age 25-54 (71%), 88% are 25+ • Females play 2.5 times longer than males (Jupiter)

  6. Top Casual Games Over Past 5 Years PuzzleArcadeCard Word

  7. Casual Games Business Models

  8. MSN Games - December 2000

  9. MSN Games – February 2006

  10. Popcap Games – December 2000

  11. Popcap Games – February 2006

  12. Casual Games Market Overview High Barrier Skill (Fees) Subscription (Annual / Monthly Fees) High Barrier Audience Size Downloads (Revenue Per Download - $19.95) Low Barrier Free Online (Ad Revenue) Low Barrier

  13. Revenue per User per Business Model $80 - $120 Skill (Fees) Subscription (Annual / Monthly Fees) $30 - $50 Revenue per User Audience Size Downloads (Revenue Per Download - $19.95) $20 - $30 Free Online (Ad Revenue) $.20 - $.40

  14. Comprehensive Casual Games Experience • User plays game across all four casual game revenue models Cash Games Rev per user $80 - $120 Subscriptions $30 - $50 Free Online $.20 - $.40 Downloads $20 - $30

  15. Revenue Pillars – Considerations Online Advertising • Advertisers are moving more ad dollars to online • Game, genre, or site specific sponsorships • Advertising in games Downloadable Games • Top 10-20 games equal 90% of the revenue • Price Inelastic ($19.95 target price) • File Size in the 8-10 Mb range Subscription • Community is key • Token based world with broad selection of games, leagues, tournaments, avatars, etc • Pay on Monthly or Annual Basis Cash Games • Player’s compete for REAL cash & prizes against others • Winner determined by Skill. (NOT chance as in Casino games or lotteries) • Large Liquidity Pool and games determine success • Prizes range from $1 to $1,000,000 (Skill Games World Championship Winner)

  16. $1 Million Skill Games World Championship • Drive Awareness to the Casual Game / Skill Game Space • Largest Prize ever offered in Casual Games • People will play the most popular games ever launched in their respective genres • Bejeweled 2, Zuma, Solitaire • Tournament structure based on success of Poker tournaments • Qualifying tournaments held online • Big finals event held in Los Angeles • Finals will be filmed and broadcast by GSN to 58 million households • One hour show, start air date on Dec’06 • Winner will be declared the best “Casual Gamer” in the world

  17. Where is the Casual Games Industry Headed • Awareness in the industry will drive growth • Extension of Casual Games across new markets and platforms will drive growth • Community features will drive customer retention, revenue • Refinement of business models and revenue structures • Consolidation in the Industry

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