In Game Video Ads for Casual Games

1. eb.in-games In Game Video Ads for Casual Games

2. Agenda: 11:00am – Introductions - About Eyeblaster - Current Business With Yahoo - Basic Education on Eyeblaster Technology - Display Capabilities - Basic Rich Media Functionality - Backend Platform 12:00pm - Lunch (Yahoo! Campus) 1:00pm - Understanding Integration - The Components and Process - Ad sizes / Demo - Ads Frequency In-Game - Ad-Inventory Creation, Monetization & Management - Reporting and Tracking - Proposed next steps 2:00pm - END

3. Eyeblaster Overview The Global Leader in Digital Advertising • Eyeblaster is the global leader in rich media advertising technology and the provider of the Eyeblaster Rich Media Platform (RMP) • Founded in 1999 • 15 Offices in 11 countries • More than 130 employees • Used by thousands of agencies, publishers and creative shops • 800 live campaign at any given moment • Serving billion of impression every month

4. Fox Group& Eyeblaster Leading with Global Presence and Support  EYEBLASTER

5. Eyeblaster Overview Global Leader in Digital Marketing Solutions • Pioneer in proving the branding value of online advertising • Platform serves billions of ad impressions per month • More than 15,000 campaigns for premium brands have run on the platform • First rich media provider approved by Yahoo!, AOL, and MSN • More than 2,500 websites and networks worldwide support the Eyeblaster platform • Used by more than 2,500 agencies, publishers and creative shops worldwide • International world class network operations • Winner of multiple awards from organizations including ClickZ, MediaPost, IAB, and AD:TECH

6. Eyeblaster’s Marquee Customers Deep Relationships with Leading Brands, Agencies and Publishers

7. Long Partnership • First Rich Media Vendor Approved by  Yahoo!  in 99  • Yahoo!  Spent $ 1.3MM  with EB in '05  / Worldwide • Expected to Grow 30% in '06 • Run  5  Different Ads formats • Yahoo ! Utilizes Eyeblaster ASP+ Model • Yahoo!  is Part of Eyenet

8. Understanding The Rich Media Basics Display Capabilities and Ad Format Floating Expandable Synchronized VideoStrip Caesars 24/7 Phantom of the Opera Alexander Bahamas Air Behavioral VideoClip Polite Push Down Ray Nike MSN Music Levis Commercial Break Full Page Overlay Nissan L’Oreal

9. Ask for Ad (Include info on the placement) Trafficking Campaign Tags Send EB Tags Call EB For Ad Report Impression, Interactions, Click Through etc EB Server Y! Ad Server Web page Agency Starcom Advertiser Sony Pictures Publisher Yahoo Creative Shop AKQA

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12. Understanding The Integration The Components Naked EB Enabled Game Provided by Game Developer Mini Install Provided by EB Game is Wrapped By Yahoo / Trymedia

13. Ads Sizes / In Game Format Standard Sizes 2 1 320x240 / 300x250 Streaming Video + Full Screen Video 120x90 Reminder Between level pre-roll

14. Eyeblaster In Game – Advanced Capabilities / DemoIn Game Streaming Video / In Game Reminder / In Game Buy / Integrated Images

15. This is the real reason it worksThe promise + In-Game Advertising Revenue per Game Download License + Subscription Time

16. This is the real reason it worksPer download revenue increases significantly Extra 30 min trial Video Ad every 10 min No Ads No time limit Video Ad every 10 min

17. This is the real reason it worksTotal revenue increases significantly

18. Reporting & Tracking Complete Detailed Reports for Advertisers and Yahoo Games • Reports Are Available on Yahoo Ad Server • Advanced Reports for Yahoo and Advertisers on EB / Platform Demo • Game Related Reports

19. Suggested Next Steps / Trial OptionGradual Release

20. Next Steps Standard Tools for Complete Control & Flexibility • Eyeblaster • Assign Account Manager for the Project • Assign Tech Manager for the Project • Suggest Detailed Test Plan • Yahoo • Assign Lead Contact Person • Select Games From Catalog • Yahoo Server Tags • Yahoo In-Game Policy • Contact with Wrapper Team • Distribution Plan

21. Thank You

22. Business, Money Flow – And EB Touch Points Partnership and tech integration Game Developer (GameHouse) EB In Game SDK $ (%) Business Arrangement Game Publisher (Real, Playfirst etc ) Business Arrangement $ (%) $1-$5 CPM Game Distributor (Yahoo Games) Tags from Eyeblaster Business Arrangement $10 - $50 CPM Yahoo Sales

23. Ask for Ad (Include info on: Game id, developer, pub, genre, sub genre, language, rating etc) Trafficking In Game Tags Send EB Tags Call RMP For Ad Report Impression per flight, creative type and game ID Send Ad Policy Report ID Ad Server Based on Event & Ad Policy – Ask for an Ad EB Enabled Game Game Load on PC EB Game Server

24. Eyeblaster Benefits Experience, Organization Strength, Features, • Profitable Healthy Company • Successful Track Record of New Rich Media Formats • Successful Track Record in Meeting Yahoos Business and Tech Needs • Portals Support Organization • EB will assign a local account manager to support Yahoo In Game • Agency Support Organization • Full Service Option • Creative services • Encoding Services • Trafficking Services • Leverage existing Eyeblaster Yahoo Blanket Agreement and Billing Arrangements • Unmatched Capabilities • Obligation for Excellence

25. GameHouse / 12 Games iWin / 2 Games Sandlot Games / 2 Games Alawar / 2 Games Mumbo Jumbo / 2 Games PlayFirst / 2 Games PopCap Games / 2 Games Puzzle Lab / 2 Games Reflexive Entertainment / 2 Games Robot Super Brain / 1 Game Skunk Studios / 2 Games SpinTop / 2 Games  Merscom / 1 Game Sony Digital / 2 Games Bigfish / 1 Game (?) List of Game Publishers30 Games by end of Q4