International Business School

1. International Business School “The Educational and Business Implications of Ubiquitous Computing” By David G. Brown VP and Dean Intl Center for Computer Enhanced Learning Wake Forest University December 8, 1998 Toronto, Canada

2. 3600 undergrads, 92% residential 1300 SAT + Rhodes Scholars 2400 Med, Law, MBA, PhD $750M endowment North Carolina 28th US News Ratings 1997 Natl Debate Champions ACC Basketball with Tim Duncan

3. Thinkpads for all New Every 2 Years Own @ Graduation Wire Everything Standard Software Standard Template IGN for Faculty Keep Old Computers 40+30 New People 50% Faculty Trained 75% CEI Users +15% Tuition 4 Year Phase In Pilot Year Plan for 2000 Now 3 cohorts THE WAKE FOREST PLANF96:IBM 365XD, 16RAM, 100Mhz, 810MB, CD-ROM, 14.4 modemF97: IBM 380D, 32 RAM, 130Mhz, 1.35GB, CD-ROM, 33.6 modemF98: IBM 380XD, 64 RAM, 233 Mhz, 4.1GB, CD-ROM, 56 modem

4. Consequences for Wake Forest • +Applications & Acceptances • +SAT Scores & Class Ranks • +Retention & Grad Rates • +Satisfaction & Learning • +Faculty Recruitment ONE CLLEGE

5. FIRST YEAR SEMINARThe Economists’ Way of ThinkingA Course Required of All Freshmen

6. Computers Enhance My Teaching and/or Learning Via-- Presentations Better--20% More Opportunities to Practice & Analyze--35% More Access to Source Materials via Internet--43% More Communication with Faculty Colleagues, Classmates, and Between Faculty and Students--87%

7. From the times of Craft Guilds & Small Townswe have “known” that --- • Most learning is collaborative • Frequent feedback increases learning • Loyalty-to-group motivates learning • More time on task usually means more learning

8. Computers allow people---- • to belong to more communities • to be more actively engaged in each community • with more people • over more miles • for more months and years • TO BE MORE COLLABORATIVE

9. The paradigm shift is the increase in team learning, in collaboration as the standard method for study and work It is not computers! Computers are means only.

10. Lessons Learned

11. LESSONS LEARNED • Develop Multiyear Plan, Set $ Limit, Match • Focus Decisions upon 4 or 5 basic themes • Focus Plan Upon Communication • Utilize strict project management • Expectations need management

12. LESSONS LEARNED • Treat Computers as Annual Budget • Buy Well Known Brands • Most sunk costs can be ignored • Standardization pays Big Time • Outsource Internet Access • Be prepared to outsource challenges • Avoid Printers • Send Old Computers with Graduates

13. LESSONS LEARNED • PC’s are only 10% of the Challenge (support/networks/policies/train/expose) • Reliability is critical, especially Help Desk • Train on Need-to-Know • Employ Students • Emphasize the Big Three Uses • Adjust decisions frequently

14. GOOD LUCK--- THE OPPORTUNITIES ARE ENDLESS. THE RISKS, SUBSTANTIAL. THE REWARD, GREAT!

15. What are your institution’s strengths & weaknesses How do you determine your place in an electronic world? What will be your primary student markets--program areas? Degree credit? Geographic span? Age? What are the appropriate delivery technologies next year? 5 years? Etc? What is a realistic staffing plan? Outsourcing? Support personnel? Executive leadership? What institutional partnerships make sense? Positioning for the Future

16. Why Computers?AN ACADEMIC VIEW • Communication! Communication! • Level Playing Field • After College Use • Faculty/Students Demand Them • Customization/Personalization • Digitized Academic Scholarship

17. Why Computers?A BUSINESS VIEW • Facilitates easier & quicker entry-exit • Generates sales metadata • Snags return customers • Accesses more markets • Hastens throughput • Shrinks middle bureaucracy

18. Ways to Provide Universal Access • Desktop Computers • Network Computers • Public station computers • Specified Threshold • Annual Lease • Phase in by classes • Phase in by programs • Hand me down • Loaner Pool

19. BIG ISSUES • Laptop vs Desktop vs Network • Standard vs Threshold • Single Vendor vs Multiple Vendors • Buy vs Lease vs Student Buy • Learning Space vs WebCT Vs ??? • Cold Turkey vs Pilot

20. BIG ISSUES • Communication vs Presentation vs Analysis vs Access to Internet • Virtual Courses vs Hybrids • Academic vs Administrative • Consortia vs Going It Alone • Today’s Students vs Alums Also • Mandatory vs Optional

21. By learning style By teaching style By geography By subject By ability By disability By time when free By calendar start date In these times, the PRIVATE college niche is CUSTOMIZED and PERSONALIZED education

22. Profile of Winners in 2010THE DIFFERENTIATORS • Broker with Access to Best “Investment” Vehicles (like insurance & financial advisers) • Local Chapters of Colleague Learners (like Weight Watchers & local churches) • Outplacement Visibility and Success (like successful farm teams) • An Aura That Exudes Self Esteem(Dale Carnegie once again)

23. The Choice is Yours! The Past? The Future?

24. David G. BrownVice President and DeanInternational Center for Computer Enhanced LearningWake Forest UniversityWinston-Salem, N.C. 27109336-758-4878e-mail: brown@wfu.eduhttp//:www.wfu.edu/~brownfax: 336-758-4875

25. Presidential Ideas About Learning • Trust Theory • Infectious Enthusiasm • Rational Civility • Education as Servant of Society • Different Strokes for Different Folks • More Talented Than You Think • Liberal Arts • Education Throughout Life