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International business school « Study for success ». Who are we?. Students of Ipag Nice In second year Anne Laure, Oriane and Laura. Where do we come from?. In south of France 300 000 inhabitants. Some pictures of Nice. Where is Ipag Nice?. IPAG in brief.
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International business school « Study for success »
Who are we? Students of Ipag Nice In second year Anne Laure, Oriane and Laura
Where do we come from? • In south of France • 300 000 inhabitants
IPAG in brief • An international business school since 1965 • Two locations : Paris and Nice • A programme accredited by the French ministry of Education • More than 80 partner institutions in 26 countries • 1 150 students in Nice and Paris
IPAG in brief • 200 foreign students • 260 lecturers / visiting lecturers • 200 tutors
Prepare students for an international career equivalent to 5 year diploma and reconized by the European Union. IPAG students have the opportunity to study abroad on its various Exchange Programmes IPAG has over 80 university partners in 26 different countries IPAG’s Aims
Studying at IPAG • Academic Programmes • International exchanges and partnerships • The International Business & Management Programme in English • Masters programmes in Business
5 Years at IPAG • 1st stage : GENERAL MANAGEMENT COURSE (during 3 years)Marketing, finance, management, law, business games, sales internship, human ressources, statistics, culture, consultancy mission internship, business policy, commerce and logistics, international internship • 2nd stage: SPECIALISATION/ MASTER 2 DOUBLE DEGREE (last 2 years)
Life at IPAG Nice • BDE (Student Union): To organize parties and week-end to help you to integrate. • BDS : team sports (football, handball, volleyball…) • Kheops : To help our International Students to settle in Nice, extreme sports • Musipag : To animate parties playing instruments, to organize concerts.
Agenda • About Sophia Antipolis, an high-tech city • About VISIPLUS • The company process • Example
About Sophia Antipolis • A scientific park • In liaison with the Alpes Maritimes department • More than 1260 corporate names • Around 25 911 jobs • Between July 2001 to January 2003 : 1326 jobs created and 30 new companies
Information technology, electronics, networks and communication • The information technology-electronics-telecommunications cluster represents 25 % of companies of the site and 50% of the jobs • Renowned french and foreign companies • Air France, Amadeus,Bouygues Telecom, Siemens ... • The core of the Club Telecom Valley
About VISIPLUS • A full-service webmarketing agency specializing in the development of web visibility • Mission: to provide small and medium sized companies with internet marketing services • To help clients to gain significant visibility via the internet network.
About online marketing plans • To do business on the web, a company has to develop an internet marketing plan • With e-marketing, “if you fail to plan, you plan to fail” • Without a global understanding of your company, impossible to conceive an effective web strategy • Importance of a one to one marketing approach before implementing any web visibility tools.
Elements of an Internet marketing plan may include • Situation analysis • Identification of the main problem • Online environment analysis • Online SWOT • Objectives • Strategy • Online marketing mix • Budgeting • Tracking
About the company process concerning a good website position • Every steps necessary to succeed - audit and preparation stage- optimization stage- submission stage- follow up and maintenance stage
Example : E-mailing • One of the solutions to increase the number of web visitors • Key figures • Features • Process