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Social media inside the organisation

Social media inside the organisation. Unlocking potential. The hype is back! What’s different now - simple & easy; links / communication; broadband; lower costs; mobility Tim Berners-Lee – a “read / write” environment One day most of us will have a phone number, email address & blog.

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Social media inside the organisation

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  1. Social media inside the organisation

  2. Unlocking potential The hype is back! What’s different now - simple & easy; links / communication; broadband; lower costs; mobility Tim Berners-Lee – a “read / write” environment One day most of us will have a phone number, email address & blog

  3. Features of the best intranets Unified, seamless user experience Personalisation, home page portals Productivity (online meetings, HR, learning) Unlock collective knowledge

  4. What can social media add? Participation – (primarily – blogs) Personalisation – (RSS) Accessibility, Usability – (Tags, search) Bottom-line - from one-way to two-way; from information provision to ‘conversations’ & communication

  5. Blogs – bridges to the future Website creation for non-geeks If you can email, or use a word processor – you can blog WYSIWYG Simple CMS, no html Edited through browser

  6. Some intranet uses of blogs Alerts – replace mass circulation emails Project blogs - record of decisions and actions. Announce current status of the project and what was accomplished today. Departmental – share news across the organisation. News – Employees can contribute industry or company news. Brainstorming – employees in a department or on a team can brainstorm about strategy, process, and other topics. Customers – employees can share the substance of customer visits or phone calls. Personal blogs – sharing stories about work CEO blogs – personalising relationships with employees

  7. Web 2.0 – the social web “collection of technologies - be it VoIP, Digital Media, XML, RSS, Google Maps… whatever …. that leverage the power of always on, high speed connections and treat broadband as a platform, and not just a pipe to connect.” – Om Malik

  8. Key social media terms Weblogs or blogs – easy websites Feeds (RSS) – communication between sites Aggregators – posts in your browser Tags – simple ways to sort material Social bookmarking – simple way to share material Podcasts- audio files in feeds

  9. Participation 1: Create & find Create content: blogs, wikis, podcasts Opt in: RSS feeds The easy view: news aggregators Find more: tags, live searching

  10. Participation 2: Reuse & remix Flickr - quintessential Web 2.0 application. Its data and metadata is contributed by its users; while the interface is its own. Del.icio.us - no data of its own. A metadata aggregator, for data on various sites, tagged by users.

  11. The Journey

  12. The pattern of adoption First adoptors – geeks, students Next wave – includes politics, media, academics Then business – maybe about 10% of Fortune 500 companies were blogging in March 2005

  13. Really Simple Syndication (RSS) Dave Winer, others, late 90s Maybe - single biggest change in the web, Sites communicate with each other In 2000, a handful of feeds now there are millions. Vista will include feeds

  14. Feeds & aggregators Subscription, push – user gets greater control Meet the needs of individuals (information you want / need) Easier to stay up-to-date (live notifications of new content) Bloglines, Google Reader

  15. Feeds make it easier

  16. Feeds are everywhere

  17. Early RSS adoptors

  18. What RSS users read

  19. Podcasts

  20. GM’s podcasts

  21. Folksonomies “… simultaneously some of the best and worst in the organization of information. …fundamentally chaotic, … problems of imprecision and ambiguity ... (But they) are supremely responsive to user needs and vocabularies, and involve the users of information actively.” - Adam Mathes, Graduate School of Library and Information Science, University of Illinois Urbana-‍Champaign, December 2004

  22. Tags

  23. Wikis Websites that can be edited, through a browser, by anyone Uses - Project management Share links, information Examples – Wikipedia, The New PR Wiki Benefits – ‘many hands make light work’

  24. The benefits of search File systems are high maintenance – few people have the patience for it The google generation - search is the way we do it now Search is far more flexible Blogs are easily searchable

  25. Moving forward Build slowly Address cultural issues Look for opportunities to ‘unlock the potential’ Position blogs as supplements & complements Recruit enthusiasts

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