Vendor Profile: Inside Social

1. Vendor Profile: Inside Social © 2006 - 2014 Demand Metric Research Corporation. All Rights Reserved. Vendor Profile June 2014 By: Kristen Maida, Senior Research Analyst With: Sara Donally, Analyst Relations Manager Category: Social Media Marketing Type: Social Analytics Platform

2. 3 4 6 7 8 About Inside Social Management Team Core Product/Service Key Features & Unique Strengths Industry & Market 11 12 13 About the Research Analysts Our Vendor Profile Methodology About Demand Metric 9 10 Customer Case Study Analyst Perspective TABLE OF CONTENTS © 2014 Demand Metric Research Corporation. All Rights Reserved. 3 4 6 7 8 About Inside Social Management Team Core Product/Service Key Features & Unique Strengths Industry & Market 11 12 13 About the Research Analysts Our Vendor Profile Methodology About Demand Metric 9 10 Customer Case Study Analyst Perspective TABLE OF CONTENTS © 2014 Demand Metric Research Corporation. All Rights Reserved.

3. Offices Contact Information Key Facts & Figures Inside Social Headquarters 205 NE Northlake Way, Suite 210 Seattle, WA 98105 United States Website: www.insidesocial.com Email: info@insidesocial.com Phone (USA): +1 206 949 5656 Year Founded: 2012 Ownership: Private Revenue Range: Private Employees: 10 Global Presence: Worldwide Total Funding: $1.2M Industries: Enterprise, eCommerce Customers: Private ABOUT INSIDE SOCIAL Vendor Profile: Inside Social Overview: Inside Social’s core products and services are based on a Social Media Analytics and Optimization platform. This profile will provide vendor information, key features & functionality, unique strengths & differentiation, opportunities for improvement and a real-world use case of an active customer solution. © 2014 Demand Metric Research Corporation. All Rights Reserved. Offices Contact Information Key Facts & Figures Inside Social Headquarters 205 NE Northlake Way, Suite 210 Seattle, WA 98105 United States Website: www.insidesocial.com Email: info@insidesocial.com Phone (USA): +1 206 949 5656 Year Founded: 2012 Ownership: Private Revenue Range: Private Employees: 10 Global Presence: Worldwide Total Funding: $1.2M Industries: Enterprise, eCommerce Customers: Private ABOUT INSIDE SOCIAL Vendor Profile: Inside Social Overview: Inside Social’s core products and services are based on a Social Media Analytics and Optimization platform. This profile will provide vendor information, key features & functionality, unique strengths & differentiation, opportunities for improvement and a real-world use case of an active customer solution. © 2014 Demand Metric Research Corporation. All Rights Reserved.

4. Kristen Maida, Senior Research Analyst – Demand Metric Kristen has worked with Demand Metric for the past 4 years, learning about and gaining experience in all aspects of the organization. She has developed job functions in almost every department to help with Demand Metric’s rapid growth. Her specialties include: social media marketing, digital marketing, content marketing & management and business process development. ABOUT THE RESEARCH ANALYSTS © 2014 Demand Metric Research Corporation. All Rights Reserved. Sara Donally, Analyst Relations Manager – Demand Metric Sara began at Demand Metric as a part of the Business Development Team, working directly with clients to evaluate their needs. She later moved to the Research Team, where she uses her knack for writing and research coupled with her client relations’ background to evaluate vendors in the marketing space. Her specialties include: client relations, social media & content marketing, consumer behavior, statistics and analytics. Vendor Profile: Inside Social Kristen Maida, Senior Research Analyst – Demand Metric Kristen has worked with Demand Metric for the past 4 years, learning about and gaining experience in all aspects of the organization. She has developed job functions in almost every department to help with Demand Metric’s rapid growth. Her specialties include: social media marketing, digital marketing, content marketing & management and business process development. ABOUT THE RESEARCH ANALYSTS © 2014 Demand Metric Research Corporation. All Rights Reserved. Sara Donally, Analyst Relations Manager – Demand Metric Sara began at Demand Metric as a part of the Business Development Team, working directly with clients to evaluate their needs. She later moved to the Research Team, where she uses her knack for writing and research coupled with her client relations’ background to evaluate vendors in the marketing space. Her specialties include: client relations, social media & content marketing, consumer behavior, statistics and analytics. Vendor Profile: Inside Social

5. OUR VENDOR PROFILE METHODOLOGY Demand Metric Vendor Profiles combine analyst insight, customer perspective and vital statistics about vendors that are the subjects of these profiles. They provide the hype-free, need-to-know information about vendors at a glance, enabling more objective consideration of vendors and their offerings. Each vendor profile is the product of hours of analyst research, which typically includes interviews with vendor executives and established vendor clients. Demand Metric analysts use their experience and insight to ask the penetrating questions to fully expose vendor strengths and weaknesses. The resulting vendor profile is formatted in a consistent and accessible way, making it easy for readers to quickly grasp each vendors value proposition. 12© 2014 Demand Metric Research Corporation. All Rights Reserved. Vendor Profile: Inside Social OUR VENDOR PROFILE METHODOLOGY Demand Metric Vendor Profiles combine analyst insight, customer perspective and vital statistics about vendors that are the subjects of these profiles. They provide the hype-free, need-to-know information about vendors at a glance, enabling more objective consideration of vendors and their offerings. Each vendor profile is the product of hours of analyst research, which typically includes interviews with vendor executives and established vendor clients. Demand Metric analysts use their experience and insight to ask the penetrating questions to fully expose vendor strengths and weaknesses. The resulting vendor profile is formatted in a consistent and accessible way, making it easy for readers to quickly grasp each vendors value proposition. 12© 2014 Demand Metric Research Corporation. All Rights Reserved. Vendor Profile: Inside Social

6. ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 38,000 marketing professionals, CEOs, and business owners with advisory services, custom research & benchmarking reports, solution studies, consulting methodologies, training, and a library of 500+ premium tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000. TO LEARN MORE ABOUT DEMAND METRIC To discover how Demand Metric can help you become more strategic, please visit us online at www.demandmetric.com. To read the rest of this report, become a Demand Metric member today! Vendor Profile ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 38,000 marketing professionals, CEOs, and business owners with advisory services, custom research & benchmarking reports, solution studies, consulting methodologies, training, and a library of 500+ premium tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000. TO LEARN MORE ABOUT DEMAND METRIC To discover how Demand Metric can help you become more strategic, please visit us online at www.demandmetric.com. To read the rest of this report, become a Demand Metric member today! Vendor Profile