4 Pinterest quick tricks to boost your online sales

1. 4 Pinterest quick tricks to boost your online sales Pinterest is an effective advertising platform but little used. Why not explore it? Each month there are more than 250 million people who use Pinterest to inspire, discover, and buy products and interact with brands. Since its conception and launch ten years ago, the site has grown incredibly fast to be among the most visited, becoming one of the most popular social networks that exist. In these years there have been other social networks that have come and gone, but Pinterest, like Facebook and Twitter, has endured, evolved and have effectively positioned themselves as invaluable tools for both people and brands and Pinterest marketing strategy is more important your business. One of the reasons may be the suite of ad vertising tools that Pinterest has built and refined, seeking to connect brands with their customers, increase sales, and grow their businesses. (Note: I own a few shares of Pinterest, but not so many that I care if the company continues to succeed or fail. I write about Pinterest because it is an effective advertising platform and usually, little used). If you've asked yourself if Pinterest will be worth it to grow your store, the best way to know is to create your first ad. To build winning ads on Pinterest, keep the following four tips in mind: 1. Focus on your story

2. Every successful content on Pinterest, whether organic or paid, has one thing in common: each one has been created to tell a story. Although the visual content that you create and promote will determine success in attracting the attention of customers and doing what you expect, I would say that the story you are trying to have with your ad is much more critical. After all, you can have a beautifully designed visual, wholly aligned with the standards of your brand and personality. But if your audience does not understand or does not relate to the message you are seeking to communicate with your ad, if they cannot connect with him on an emotional level, you will fight a lot more to achieve your goal. Here are some tips that will help you ensure that your ads are telling a clear story: Choose your protagonist: Facilitate the fact that the audience recognizes the person you are trying to talk to in your ad. Who is the main character and what are you offering that can help you achieve your goals? Position the enemy: Help them understand the challenges or obstacles that you can help them overcome. For example, if you sell sportswear, the enemy may be what makes people not exercise, such as excuses, fear, or lack of motivation. Promise something: Give people a clear idea of how you are going to help them overcome that common enemy that everyone faces. Make a specific promise that will motivate you to do the action you expect after seeing your ad. 2. Delight with your text The text you use can influence the effectiveness of your ad. At the time of construction, the text and messages must go in: the title, static images, superimposed on a video or included in the description of the pin you are promoting. To build winning ads, you have to develop and use texts that delight your audience and that support the messages you are trying to communicate with your ad. Your goal should be to use the text to give users more context about the product or service you are trying to promote. To see how brands are effectively using text in your Pinterest ads, look at these examples: See how LaLa Land producers use the text above to invite users to watch the movie. See how Kohl's used text to add context, value, and flavor to his pin that promotes his new pillows.

3. See how the THINX brand used text on static images and a supporting description to clarify the promise to potential customers who came across your ad. When creating your Pinterest ads, spend time thinking about how to use the text to reinforce the message, the promise, and the call to action you want to express in your images. Each word and letter can add value and context to Pinterest users who see your ad, so make them worth it. 3. Experiment with different formats To launch ads that invite your ideal customers to do something, you have to be willing to experiment with different formats like these: Promoted Pins: These ads look like ordinary pins and are the best way to start when you're trying to figure out how to build and launch ads on Pinterest. Promoted video pins: These ads take advantage of the video format to attract the attention of users. They can appear in the feeds, in the search results or the "More of this" section below a pin. Promoted carousels: These ads allow users to move from one image to another in a gallery. Application pins: These ads make it easy to download an app from Pinterest. 4. Do not forget your landing page If you want users to do something and take them out of Pinterest to take them to your website, make sure you have spent enough time developing and optimizing your landing page.