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15 Facebook Tips in 15 Minutes

15 Facebook Tips in 15 Minutes. Nyleva Corley | Samantha Stiles Office of Public Affairs Social Media Collaborative Facebook Bootcamp Feb. 16, 2011. 1. Stake your claim. Register a username for your Page. You only need 25 fans. Pick a name that’s easy to remember.

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15 Facebook Tips in 15 Minutes

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  1. 15 Facebook Tips in 15 Minutes Nyleva Corley | Samantha Stiles Office of Public Affairs Social Media Collaborative FacebookBootcamp Feb. 16, 2011

  2. 1. Stake your claim. • Register a username for your Page. • You only need 25 fans. • Pick a name that’s easy to remember.

  3. 2. Be an admin like never before. • Navigate Facebook as your Page and interact with other Pages in a more official capacity.

  4. 3. Plan it out, and with others. • Create a conversation calendar. • Recruit multiple admins. • Use news pegs or trending topics.

  5. 4. Show off your content. • Engage your audience with clickable links, photos and videos. • Drive traffic back to your Web site.

  6. 5. Move beyond the Like button. • Ask a question. • Post a poll, quiz or contest. • Add an event.

  7. 6. What to say and how to say it. • Decide on a tone. • Keep it real.

  8. 7. Don’t write a novel. • Keep updates short and pithy. • Readers will skim over posts that are too wordy.

  9. 8. We’re not Justin Bieber. • Ten posts a day is too many, and once a month is too few. • We usually post once a day.

  10. 9. Be nice and give shout-outs. • Route traffic to your favorite pages with hyperlinks. • Compliment your colleagues or fans in posts.

  11. 10. You have options. • Expand or hide comments by default. • Disallow fan posts and pictures to your wall. • The new spam filter can help.

  12. 11. Protect your sandbox. • Write and post a moderation policy. • It’s OK to ask commenters to play by your rules.

  13. 12. Don’t fear negativity. • Engage with your readers and help steer the conversation.

  14. 13. Play favorites. • Use Likes to promote your favorite Pages. • We’ve listed 109 UT Pages. • Stay up-to-date with these Pages in your news feed.

  15. 14. Customize a tab or two. • Use custom “tabs” for special announcements or promotions.

  16. 15. You can judge a Page by its cover. • Engage your graphic designer for a knockout profile image. • Build identity consistency across your social media channels. • Stay tuned to the 11:15 a.m. session for more.

  17. Let’s connect. @UTAustin facebook.com/UTAustinTX youtube.com/user/UTAustinTexas Know Social Media Directory www.utexas.edu/know/directory/ Nyleva nacorley@mail.utexas.edu Sam sstiles@austin.utexas.edu

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