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Argument Writing

Argument Writing. Credible Appeal:

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Argument Writing

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  1. Argument Writing

  2. Credible Appeal: Means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect. Example: Which would you be more likely to listen to? OR

  3. Emotional Appeal: Means persuading by appealing to the reader's emotions. We can look at texts ranging from classic essays to contemporary advertisements to see how emotional appeals are used to persuade. Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument. The writer tries to make you feel something personal so that you’ll respond. Example: “If you care about puppies, you’ll join my club.”

  4. Logical Appeal: Means persuading by the use of reasoning. Giving reasons is the heart of argumentation, and cannot be emphasized enough. You can give evidence and proof to back up what you are arguing. Example: “Studies show 99.9% of students are smarter after eating candy.” If you read something like this- you’d probably be heading to the store for some sweets!

  5. Question Time! • What kind of appeal(s) did John Lennon use in his lyrics for “Imagine?” • What kind of appeal(s) could you use in your argument about 7th graders being the smartest and best students at LGMS?

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