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Social Media Planning and Strategy for Nonprofits

Social Media Planning and Strategy for Nonprofits. Presenter: Cindy Leonard Bayer Center for Nonprofit Management at Robert Morris University. What’s on Tap?. Exercise: Analog Social Networking (10 min.) Presentation: Social media planning and strategy considerations (40 min.)

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Social Media Planning and Strategy for Nonprofits

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  1. Social Media Planning and Strategy for Nonprofits Presenter: Cindy Leonard Bayer Center for Nonprofit Management at Robert Morris University

  2. What’s on Tap? • Exercise: Analog Social Networking (10 min.) • Presentation: Social media planning and strategy considerations (40 min.) • General Q&A (10 min.) • BREAK!!  (15 min.) • Play The Social Media Game (1 hour) • Small groups / Help each other draft social media strategies for your NPOs (45 min.)

  3. Defining Social Media

  4. The “If you build it, they won’t come…” Issue

  5. The WAVE Model The 3 W Questions Finding Your Audience Use Versatile Tools Engage Your Audience You willbecreatingwaves for your organisation. Wavesthatwill help youreachyour goals, by identifyingthem, findingyour audience, selecting the toolsyouwillstartusing, and engagingwithyour audience. From a presentation by Arjan Tupan of Capgemini Consulting for Convio 7

  6. Beth Kanter’s Social Media Strategy Model

  7. Common Themes

  8. Who job is it, anyway?

  9. Assessing Organizational Readiness

  10. Selling Social Media to Your Boss

  11. What about ROI? How do I know if my efforts are worth it?

  12. MCG Jazz http://www.mcgjazz.org (Facebook, Twitter) Pittsburgh Social Venture Partners http://www.psvp.org (blogging, Facebook, LinkedIn, Twitter, YouTube) LOGOS Ministry http://www.thelogosministry.org/ (Facebook Groups, Yahoo Groups, Blogging, Podcasts, Mobile Apps, YouTube) Pittsburgh Food Bank http://www.pittsburghfoodbank.org/ (Facebook, YouTube, Twitter ) Armstrong Community Foundation http://www.accfound.org/ (Blogging, Twitter, Flickr)

  13. Let’s Play the Social Media Game!

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