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Social Media Policy for Nonprofits

This guide explores the importance of a social media policy for nonprofits, including the process of creating one, key components to consider, and available resources. It emphasizes transparency, responsibility, and training for staff to engage effectively on social platforms. The policy sets expectations, clarifies goals, and aligns with the organization's mission and culture. It addresses common concerns, scenarios, and ethical standards to ensure respectful and trustworthy engagement.

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Social Media Policy for Nonprofits

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  1. Social Media Policy for Nonprofits Paul Clarke Nonprofit Resource Center at the Allen County Public Library April 28, 2010 http://farm3.static.flickr.com/2552/4091128553_cf90c74e5e.jpg http://farm4.static.flickr.com/3077/2889870211_90265821a2.jpg

  2. Today’s Goals • What a policy will do • Process for creating a policy • Policy components to consider • Resources http://www.flickr.com/photos/escapist/107455718/

  3. Social Media Smarties • Share your success! http://www.flickr.com/photos/adrianeden/4036849332/

  4. Social Media Fears • Name your fears • Educate yourself • Be prepared • Let go, adapt, engage and participate! http://www.flickr.com/photos/fhashemi/97033289/

  5. Social Media Policy Tweet Our social media policy in 140 characters: Be transparent. Be responsible. Be Non-Partisan. Be Trained. Be Responsive. Tammy Gordon, AARP <@AARP> http://www.flickr.com/photos/netzkobold/3389655485/

  6. What will a policy do? • Clarify: • Expectations • What are we doing? Why? • Set stage for strategy http://www.flickr.com/photos/magec/3572376881/

  7. Policy Process • Use another organization’s policy? • Create a team? http://www.flickr.com/photos/nateperro/2129572663/

  8. Consider • Mission • Culture • Special Concerns • Scenarios http://www.flickr.com/photos/elycefeliz/3262326159/

  9. Our Process • Staff Day • Team assembled • Early adopters, range of experience • Resources gathered • Concerns, successes shared • Split policy from procedure • Multiple Town Hall Meetings

  10. What about the PCNRC? Our expectations: • Encourage • Prioritize • Consistency • Mission-focused • Usable platform for the future

  11. “Do not blog anonymously, using pseudonyms or false screen names. We believe in transparency and honesty.” BE YOURSELF! Highlights from Policy Tool Generator http://www.flickr.com/photos/kylemacdonald/60760497/

  12. “All uses of social media must follow the same ethical standards that PCNRC employees must otherwise follow.” More Highlights…

  13. The Controversies… “If you see misrepresentations made about PCNRC in the media, you may point that out. Always do so with respect and with the facts.” http://www.flickr.com/photos/unloveable/2398611730/ Quick & Responsive Manage vs. Censor Accuracy and Facts

  14. The PCNRC is a Team! “If in doubt over a post, or if something does not feel right… ask someone else to look at it first.” http://www.flickr.com/photos/matthamm/2945559128/

  15. The Bottom Line… Respect & Trust: Staff Patrons Partnerships Organizations Members of the Community Public at Large http://www.flickr.com/photos/intersectionconsulting/4465834448/

  16. “Common” Sense General → Specific Issues Simplicity = Creativity & Encouragement Leave Room on the Plate! http://www.flickr.com/photos/skenmy/528281656/

  17. Consider • Established policies • Employee Code of Conduct • Confidentiality • Harassment • Internet use • Use of logo • Performance • Corrective action process http://www.flickr.com/photos/cryptic_star/3952051098/

  18. Consider • Encouragement • “Common sense” reminders • Privacy • Permanence, sharing • Established employee policies http://www.flickr.com/photos/amatuerphotographer/1850117956/in/set-72157602899864074/

  19. Consider • Professional / Personal Split • Disclaimer / Disclosure • Permission for org accounts • Use of work time http://www.flickr.com/photos/foggiegee/3316346852/

  20. Consider • A Working team • Cross training • Sharing internally • Difficult situations • Address doubts: • “Discuss with your supervisor” • “Seek guidance” http://www.flickr.com/photos/smileygeekgirl/4494079706/

  21. Social Media Policy Tools • WeAreMedia • Sacha Chua: Corporate Social Networking Mind Map • Social Media Policy Generator

  22. http://www.wearemedia.org/module+3social+media+policies

  23. http://www.mindomo.com/view.htm?m=5d005d7f82ae13f1a4e7ae756afe900ahttp://www.mindomo.com/view.htm?m=5d005d7f82ae13f1a4e7ae756afe900a

  24. http://socialmedia.policytool.net/

  25. Local Social Media Resources Social Media Breakfast: http://www.facebook.com/smbftw

  26. http://www.flickr.com/photos/r_b/2452307906/in/photostream/

  27. Works Cited • WeAreMedia: http://www.wearemedia.org/module+3social+media+policies • Offers examples, links and further resources for nonprofits • Sacha Chua’s Corporate Social Networking Mind map • http://www.mindomo.com/view.htm?m=5d005d7f82ae13f1a4e7ae756afe900a • Gives examples of considerations, options to guide your process • Move the map by dragging, and expand categories for more information (via Beth’s Blog post, “Social Media in the Nonprofit Workplace: Does Your Organization Need a Social Media Policy”) • Social Media Policy Generator: http://socialmedia.policytool.net/ Answer 12 questions to generate a generic policy to begin the process (via Beth’s Blog post, “Got Social Media Policy?”) • Kanter, Beth. “Got Social Media Policy?” Beth’s Blog. 8 March 2010. http://beth.typepad.com/beths_blog/2010/03/got-social-media-policy-.html • About using the Social Media Policy Generator • Links to other Social Media Policy posts and resources from her blog • Links to various Nonprofit Social Media Policies’ • Links to other resources Social Media Governance • Database of Social Media Policies, filtered for Government or Nonprofit • http://socialmediagovernance.com/policies.php?f=5 • Download free report analyzing 100 policies: http://socialmediagovernance.com/downloads/download-social-media-policy-study.shtml Human Resources Perspective • Fyfe, Pamela. “Facebook + Employees = Yikes!” Ask Rita in HR column, Blue Avocado Blog. 2 April 2010. http://www.blueavocado.org/content/facebook-employees-yikes

  28. Works Cited continued • Foster, Dawn. “Social Media Policy: Does Your Company Need One?” Fast Wonder Blog. 13 July 2008. http://fastwonderblog.com/2008/07/13/social-media-policy-does-your-company-need-one/ • Joslyn, Heather.“Social Media Policies Can Help Charity Workers Navigate a New World.” The Chronicle of Philanthropy. 6 January 2010. http://philanthropy.com/article/Social-Media-Policies-Help/63618/ • Joslyn, Heather.“Few Charities Have Social Media Policies, Survey Finds.” The Chronicle of Philanthropy. 6 January 2010. http://philanthropy.com/article/Few-Charities-Have/63591/ • Leaman, Rebecca. “Creating a Social Media Policy for Your Organization.” Wild Apricot Blog. 8 January 2009. http://www.wildapricot.com/blogs/newsblog/archive/2009/01/08/creating-a-social-media-policy-for-your-nonprofit.aspx • Newman, Bobbi L. “Employers, You Don’t Have a Facebook Problem, You Have an Employee Problem.” Librarian by Day Blog. 21 April 2010. http://librarianbyday.net/2010/04/employers-you-dont-have-a-facebook-problem-you-have-an-employee-problem/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+librarianbyday%2Fxeey+%28Librarian+by+Day%29&utm_content=Bloglines • “Policy vs. Procedures: A Guideline” by California Polytechnic State University: Polytechnic State University http://policy.calpoly.edu/cappolicy.htm • Schwartz, Nancy. “Where’s Your Org’s Social Media Policy?” Getting Attention Blog. 23 April 2009. http://www.gettingattention.org/my_weblog/2009/04/whats-your-organizations-social-media-policy.html • Meyer, Brett.“Tips for Writing Your First Social Media Policy.”NTEN Blog. 2 February 2010. http://www.nten.org/blog/2010/02/17/tips-writing-your-first-social-media-policy • Mashable: Ten Must Haves for Your Social Media Policy http://mashable.com/2009/06/02/social-media-policy-musts/

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