‘’LOUDER WORK FOR CREATION ’’ THE IDEA OUTLINE

2. ‘’LOUDER WORK FOR CREATION’’ THE IDEA OUTLINE DelicateFingers is a comprehensive business idea which stands out by its capability to be used internationally, as it can adapt to any region or country The fundamentals of the idea are formed with; assistance, business encouragement, determination and employment of the potential labor needs. It is mainly based on employee happiness and motivation and producer-oriented workflow. Regarding all the countries in general; there will be certain regions of each and every country stepping out with their main agricultural, artistic and industrial products. Based on these facts, Delicatefingers combines the local labor needs with potential creativity; and provides an employment environment in the region with selected candidates. HOW DOES IT WORK? First of all, the Delicatefingers team focuses on a certain region or area in the country which has the potential for its main goods to be improved or reproduced by creativity and care. Therefore, when the final decision of investment is made, the team begins to search for unique and talented individuals to employ. The employment process continues and develops by taking over the local artisans and small and medium-sized enterprises under one umbrella-brand. After careful observation during their own operation, suitable candidates for Delicatefingers are selected. From then on, chosen candidates will be supported by more qualified raw materials and investment on their work-field conditions and tools. This aim of this is to construct and improve employer-worker trust, and enhance the motivation and inspiration within employees. Each zone which receives company investments will be named by a color according to their specific products. E.g. Red zone (textiles), yellow zone(house products), orange zone(cosmetics). Delicatefingers will be primarily effective in sectors such as textile, home goods, furniture and organic cosmetics. Regarding the gained benefits and the profit margin, investments towards other business-fields can be made as future expectation. Profits made from these sectors will be used for investment into other business fields in the future.

3. There are 2 defined outcomes of the idea; HUMAN and CREATIVE PRODUCT. The intersection of two main factors indicates the emerging mutual benefit and the maximum efficiency. The hoop which embraces all, emphasizes the business related zone. For instance; if the mentioned zone will be concentrated in textile industry, production for clothing will commence under thebrand name delicatefingers/style. The most important point to be considered is that; each and every product will be produced with little reliance on machinery and maximum focus on hand-made goods; to increase the quality, value and aesthetic When it comes to the human side of the outcomes, the company has a producer oriented ideology, as mentioned earlier. Therefore, Delicatefingers’ primary plan is to improve employee skills and abilities in every way tailored to their field of expertise, after a defined period of working-time in the firm.

4. EMEX After expansion, a new HR solution will be implemented within the company and its branches; known as EMEX (EMployeeEXchange). This application is predicted to develop competency and on-the-job efficiency of the employees and helps them to find, create and build up their unique work skills. This will be achieved by exchanging co-workers from the same/similar positions, between the same zones, but within different locations. DISTRIBUTION CHANNELS Produced creative products are collected from the manufacturer by the DelicateFingers delivery team and stored at the nearby warehouses which are close to airways and overland routes and are owned or rented by the company. a) delicatedesign APP. With this app, which can also be integrated into the official website, users define and choose from a wide range of content options such as patterns and color tones to be applied on ready formworks within textile, cosmetic and furniture fields before placing the order. As the necessary materials for these orders will be provided extra, these products will be presented to the customers, naturally at higher prices compared to classic designed/regular goods. For example; the type of the wood to be used for a certain piece of furniture; or customer designed printed t-shirts etc. b) WEBSITE Products will be introduced to the community through the company's website which will be also used for the sales of the products. According to the customer’s request (Rfr. delicatedesign App), orders will be delivered to the customer by the best delivery method.

5. c) RETAIL BOUTIQUES Small boutiques will be opened in the major cities to sell the goods which are also used to exhibit the products. e.g. DelicateFingers Home, DelicateFingers Beauty, DelicateFingers Style and etc. d) DOOR TO DOOR MARKETING Annual catalogues will be taken to the houses in the neighborhood by the "walking team". The walking team will also take place in spotting the new potential talented workers who are interested in joining the business. CRM The bulletins where the latest projects and products are mentioned, including various campaigns and news, are to be sent to former and potential customers’ home and e-mail addresses. The most important fact to be brought up within the bulletins besides the products is the company logo, attracting attention and sticking in the customer’s mind. The aim of this is to maximize ‘perception marketing’. Percentage based checks which provide discounts for the products sold to a customer after their first purchase could also be implemented. A ‘ThumbsUp’ membership card will be given to the loyal and valued customers. This card will offer many opportunities, rewards and discounts to members. PRICING DelicateFingerscharacterizes and treats their workers as artists; therefore the pricing may and possibly will vary according to the satisfaction of the manufacturer. TARGET GROUP Middle or higher income individuals and families who has a sense of style and a passion in design and trends.