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BizKonnect - Actionable Sales Intelligence Solution - Delivery Model

Bizkonnect works in Actionable Sales Intelligence space. It provides intelligence to sales and marketing people like the List of companies using specific technologies and also assists in personalized campaigns . BizKonnect can be your data partner for cleaning up existing CRM data.

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BizKonnect - Actionable Sales Intelligence Solution - Delivery Model

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  1. Bizkonnect……………leveragE your dynamic ecosystem for sales growth

  2. Engagement model Qualified Leads Your Sales and Marketing team BizKonnect Platform BANK Reports Additional Sales Executive Sales Executive Marketing Executive Marketing Executive BizKonnect Sales Workbench Actions BizKonnect Analytics Program Manager BizKonnect Team BizKonnect automated aggregators Business Analyst Business Analyst Web Researcher Web Researcher Web Researcher

  3. ISAAC – Delivery Model Business Ecosystems with Sales Intelligence Initiate SetUP Cruise Act Accelerate

  4. ISAAC – BizKonnect Delivery Model • Week 1 – Initiate and Set Up • Gather data for the ecosystem • Understand and define the Business Connect Themes • Derive target profile • Understand and configure the account lifecycle stage • Set up communication protocol – daily and weekly calls, agenda etc. • Team ramp up • Set up Email Account • Capture and define communication templates • Pull up the data from the BizKonnect database for the given target profile

  5. Initiate - Understand Your Business Ecosystem Management, Advisors,People Ecosystem Customer Domains Problems Solved Solutions provided Technologies Geography Decision makers Case Studies Key Employees Employee Size Revenue Locations Demography Customers Company Offerings Domains, Technology, Services & Solutions Offered Vision Culture Aspirations Culture Communication Style

  6. Decision Maker Titles Business Solution Technology Geography, Size, Industry Create Business Connect Themes

  7. Act-Iterative Theme based campaign cycle Iterate till you get it right ! Create Theme . -Create Theme, Get Target Profile, -Pull up data from database, Theme based templates & case studies Create Theme -Send Theme based click campaign -Nurture using case studies and track the clicks Click Campaign Click Campaign Personalized Campaign -Send personalized emails to clicks -Analyze volume, message & refine Personalized Campaign

  8. You got it right when you got …. 8 The Right Theme The Right Message => Resulting in Clicks and Responses ( - Business Connect Themes, - Add value – Give more than you take - Contents relevant to the prospect ) Once you got it right , support it with…. The Right Volume and the disciplined execution ( - 5 to 8 touches per prospect - Nurture: Clicks with different contents ) 08/12/17

  9. ISAAC – BizKonnect Delivery Model • Week 2 & 3 – Act and Accelerate • Start Theme based email campaign • Get feedback and analyze responses • Refine communication messages to the prospect • Refine the strategy and refine volume and frequency • Start Follow ups • Get predictable Volume and Metrics

  10. Accelerate & Cruise 4: Thought Leadership Increase the volume 3: Nurturing 2: Event & Travel Based Campaign 1: Follow ups & Increased volume

  11. Nurture , Disciplined Follow ups • Regular follow ups by sending contents relevant to the prospect Week 0 Week1 Week 2 Week3 Email 1 & 2 Email 3 & 4 Email 5 & 6 Email 7 & 8 • Track the clicks • Send Personalized emails to the ones who click • Move out the ones who are not interested • Send new content with each email On an average you need 5 follow ups before you can expect a response !!

  12. ISAAC – BizKonnect Delivery Model • Week 4 onwards - Cruise • Prospect research, qualification and email campaigning at full throttle with minimum guidance • Daily alerts to show progress • Weekly communication on account strategies • Collaborate to refine account strategy, communication style • Refine configurations as needed

  13. Critical Dependencies to achieve results • Strong collaboration between your Sales / Marketing team and Program Manager • Discuss the Budget, Authority, Need and Konnectindicators • Review the theme topic and indicators and give feedback • Timely feedback on the quality of emails and meetings

  14. Thank You

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