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Value Chain Analysis of Free Range Chicken

mCÄmNÐlsikSanigGPivDÆn_ksikmµkm<úCa. Value Chain Analysis of Free Range Chicken. Presented by Sim Kong, General Director of CEDAC Agri based Enterprise Support Program June 2008. PRESENTATION OUTLINES 1- Chicken Supply Chain 2- Market demand/size 3- Value Chain

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Value Chain Analysis of Free Range Chicken

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  1. mCÄmNÐlsikSanigGPivDÆn_ksikmµkm<úCa Value Chain Analysis of Free Range Chicken Presented by Sim Kong, General Director of CEDAC Agri based Enterprise Support Program June 2008

  2. PRESENTATION OUTLINES 1- Chicken Supply Chain 2- Market demand/size 3- Value Chain 4- Information/ capital flows 5- Enabling Environment 6- Industry Coordination 7- Conclusion 8- Recommendations/Intervention Action Plan

  3. Middlemen Farmers/Producers • Supply Chain • Product Flow Whole Sellers Retailers Food processors Consumers Consumers

  4. SVAY RIENG KG.CHAM KG.THOM • Sources of Supply PREY VENG KG. CHHNANG PHNOM PENH KANDAL KG. SPEU TAKEO

  5. 2- Market demand/size of chicken • Phnom Penh : 10,000-12,000kgs a day. 80% are free range chickens • Provincial/district towns: 200-600kgs a day • Substitute products: pork, sea food, fish and beef • Final consumers: all Cambodian classes • Frequency: approx. 2 times per week • Quantity : approx. 1 kg per time

  6. 3- Value Chain Farmers/ Producers Middlemen Whole sellers/ Processors Retailers Consumers Cost: 7,730R Cost: 13,200R Cost: 18,700R Cost: 19,500R Price: 20,500R Price:13,000R Price: 14,000R Price: 19,500R Price: 20,500R Food processors Consumers Cost:21,300R-26,300R Price: 24,000-32,000R

  7. 4- Information/ capital flows • Target farmers are trained by CEDAC on chicken raising skill through its Bird Flu prevention program. • Farmers do not have much market information • Selling price is mostly set by middlemen • Small farmers never calculate their production cost • They do not need much investment cost

  8. 5- Enable Environment • Chicken raising is part of culture and livelihood improvement • Local consumers prefer the taste of chicken products produced by farmers • Less price competition among protein market • No mass production by giant company that leads a strong competition with small farmers • Many farmers are raising chicken...make the market supply regular and stable

  9. 6- Industry Coordination • Interaction between farmers with consumers was organized by CEDAC • Middlemen and farmers are working closely • Rarely interaction between farmers and whole sellers • In some cases, farmer collective sales was facilitated by CEDAC staff

  10. 7- CONCLUSION • Small farmers are not getting much benefit from chicken through current market • No market intermediation mechanism is made to help small farmers • No interaction between producers and consumers though many local people support the product • Limited implementation of government policies and regulations on food safety and slaughterhouse management

  11. 8- RECOMMENDATIONS To benefit small farmers, CEDAC initiated a market intermediation mechanism for small farmers as following: CHICKEN PRODUCER GROUPS AUCTION FARMERS MARKET WHOLE SELLERS COUNTRY BIRD RESTAURANTS RETAILERS /FOOD PROCESSORS NATURAL AGRI- PRODUCT SHOPS COMMUNITY CHICKEN SLAUGHTERHOUSES CONSUMERS OTHER RESTAURANTS

  12. THANK YOU FOR YOUR KIND ATTENTION!

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