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Value Chain Analysis of Calamansi ( citrus madurencis)

Value Chain Analysis of Calamansi ( citrus madurencis). PhilDHRRA – LSFM Project June 8, 2008 Hanoi, Vietnam. Outline. Background of the Study Calamansi in Philippine context Production, Costs and Returns Trading and Marketing Prices The simple Value Chain Framework Next Steps.

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Value Chain Analysis of Calamansi ( citrus madurencis)

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  1. Value Chain Analysis of Calamansi(citrus madurencis) PhilDHRRA – LSFM Project June 8, 2008 Hanoi, Vietnam

  2. Outline • Background of the Study • Calamansi in Philippine context • Production, Costs and Returns • Trading and Marketing • Prices • The simple Value Chain Framework • Next Steps

  3. Background of the Study • Part of the research component of the LSFM project • Describe the market chain and chain actors involved • Understand the dynamics in the calamansi market • Limited to Phase 1 of the VCA only

  4. Calamansi in Philippine Context • One of the major fruit crops and is excellent source of Vitamin C • Sold as fresh product to markets and commercial buyers • Processed into syrups, juices, concentrates, powder and purees, and has many medicinal uses • Has contributed to agricultural export market, but not a major export crop • Major source is Central Philippines and some portions of Mindanao

  5. Production, Costs and Returns • Calamansi production was decreasing (2000-2004) but reversed this trend in 2005 onwards • Yields averaged 9 tons per hectare in the last 7 years (2000-2006) • Major source is in Oriental Mindoro province (60%), but they can only harvest 4-6 months in a year • Southern Philippines (Mindanao) contribute only 15% of total production, but they can harvest year-round • Average farm size is ¼ hectare, although 20% of calamansi farmers cultivate more than 1 hectare of land

  6. Production,Costsand Returns Two ways of looking at costs: • Cash – Non-Cash and Imputed COSTS • VARIABLE and FIXED COSTS

  7. Cash Cost Approach in Calamansi (Php) - 1997 Production,Costsand Returns

  8. Production Costs (Case study in Zamboanga Sibugay, 2005) Production, Costsand Returns

  9. Production, Costs and Returns Costs (/ha) Php 26,000 (US $ 604) Production (/ha) 9 tons/hectare (average) Farmgate Price Php 116,700/ton (US$ 2,714/ton) Revenue Php 90,000/ton (US$ 2,090/ton)

  10. Trading and Marketing Disposition of the Product: 97.5% Sold 1.2% Wastage/Shrinkage 1.3% Payments (Rents/loans/shares)

  11. Farmer Assembler / Distributor Retailer Consumer Trading and Marketing Calamansi Simple Chain Actors

  12. Trading and Marketing What we know: • The major trading hub is Metro Manila • All producers supply outside of their province • Direct marketing of fresh calamansican be profitable for farmers • Engaging in processed calamansiis more profitable • Entering the industrial use market will be more exciting

  13. Prices (Php)

  14. Ave. production cost: PhP3.95/kg Ave. marketing cost: PhP4.56/kg Farmer Assembler/ Distributor Retailer Consumer Ave. farmgate price: PhP11.67/kg Ave. wholesale price: PhP19.90/kg Ave. retail price: PhP29.41/kg Simple Value Chain

  15. Trading and Marketing What we have to find out (Phase 2): • Who are the players in the industrial market use? • How much is the market segmentation? • What are the price differentiation in each industrial market segment?

  16. Next Steps • Do Primary Data-Gathering in 2 provinces • Complete the data-gaps in the VCA • Industrial market • Product inventory • Capacity-assessment of calamansi farmers • Initiate capacity-building activities

  17. THANK YOU!

  18. Value Chain Analysis of Calamansi(citrus madurencis) PhilDHRRA – LSFM Project June 8, 2008 Hanoi, Vietnam

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