Top Tips for Creating the Best Meta Descriptions

1. Top Tips for Creating the BEST META Descriptions https://digitalmarketingjournal.weebly.com/seo.html Meta descriptions have always been considered by digital marketers, site owners and SEO experts as a significant optimisation point. Unfortunately, many newcomers in the industry don’t fully realise this. As a result, most of them would always miss the opportunity of using the creation of best meta descriptions to their advantage. So, to help them get the best results, this article enumerates some of the essential points about meta descriptions, and these are the following. Definition of Meta Description A meta description is a type of meta tag that used for optimisation. It is intended to provide a clear narrative that explains what the page is all about. This is displayed in the SERPs and found underneath the page title. Why are meta descriptions important? Majority of SEO experts agree that a meta description is a very important element of optimization. This is because it describes what the page is all about, what it offers and a bird’s eye view of what the audience should expect to discover when they click the page. Also, a meta description is quite effective in capturing the attention of potential clients, drive traffic to the site, clicks, possible conversions and potential revenue. Tips for creating the best meta descriptions Given the established value of meta descriptions, it is quite correct for digital marketers to come up with the best ones. To do this, they can conveniently consider the following techniques. 1. Be conscious of the meta description’s length. To create a good meta description, digital marketers should be conscious of its length. Based on the commonly-used practice, a good meta description should have a length of 160 to 165 characters. This is because such length allows the entire description to appear on SERPs. Since this is completely displayed, viewers can conveniently read what the description is trying to point out. Thus, they will most likely click on the page and possibly earn clicks. 2. Make sure that the meta description is informative. Since meta descriptions serve as one of the site’s way of showcasing what they are trying to offer, it is important that these are created in a very informative manner. For best results, it is best for digital marketers to paint a clear image of what the page is all about and eventually encourage viewers to click on this. In most cases, it is recommended that a meta description should at least present the significant features of a product or service it promotes or offer. 3. Use the best and effective call to action. Finally, using the best and effective call to action is important in creating a good meta description. This is because the call to action greatly encourages potential clients to finalise his or her decision to click the page. Since the call to action serves as the last attempt to lure an audience to click the page, it is best to use the most convincing phrase.