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SEO Tactics: Creating Meta Descriptions

Read about creating meta descriptions

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SEO Tactics: Creating Meta Descriptions

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  1. SEO Tactics: Creating Meta Descriptions

  2. A meta description is a snippet that summarises a page’s content. Meta descriptions are crucial for on-page SEO because search engines show it in search results when the “query phrase” is within the description. Optimising meta descriptions has been one of the most important on-page optimisation points since the early days of SEO. Even if Google claims optimising meta description doesn’t help a page rank in SERP, there is anecdotal evidence that indicates how better description help in ranking. Good meta descriptions improve click-through rate and the user’s perception of the quality of the website and its content. As SEO professionals, we should make sure we provide the best meta description so that we can be able to help users.

  3. According to Search Engine Journal, here are some ways you can do to help you create a better meta description: Research the SERPs Know and understand what your competitors are doing by monitoring their SERPs. Assess what kind of meta descriptions they use and what they don’t. Research your clients Identify your target audience. Understand their buying journey and base your meta description accordingly. Set the tone of voice consistent with the brand Craft your meta description in a tone consistent with the brand’s tone.

  4. Keywords audience use should be in the meta description Keywords in the meta description can draw your readers in. A meta description that satisfies what the user’s looking for will win you their attention and click. Use trending social headlines to craft meta description Basing the meta description phrasing on rending social media headlines can “up” your brand. Make your meta description specific General meta description can turn off users. Make sure your meta description is unique and specific. Refresh meta description on old content Conduct a meta description audit. Make sure all, including old pages, are optimised and have fresh meta descriptions.

  5. In addition to these meta description tactics, make sure you do the following: Check for errors Do a spell and grammar check on the meta description. Search engines tend to penalise content that has meta description errors. Include a call to action Certain words like ‘learn’, ‘discover’, ‘know’, indicates value users can have by reading your content. Use all the characters available Make sure your meta description is not too short or too long. A meta description between 120-160 characters is ideal.

  6. Source: https://anythingseo.wordpress.com/2018/08/ 03/seo-tactics-creating-meta-descriptions/

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