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What is Internet Marketing? • Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
What is e-mail marketing? • E- mail Marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or found raising messages to an audience. • Share tips about business • Keep customers updated on special offers • Offer coupons and discounts to your email list • Let customers know about new products
What is a blog? • A Blog is abbreviation for Weblog. Blogs represent opinions or thoughts of the website author and are updated on a consistent basis for viewing by the general public. • Blog uses: • Blogs are a great alternative or addition to websites because they can be up and running very quickly. The are inexpensive, fresh and dynamic. Search engines love them becouse content is added regulary and often.
What is SEO? • SEO - Search Engine Optimization The efforts revolving around trying to get a site/ page to show up (rank) increase rank within a search engine results.
Social Network • Social networking focuses on online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others • Great way to keep brand current • Customers can follow posts • Real time updates • Customers can provide feedback • Creative
What is Affiliate Marketing? • Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliates marketing efforts. • Affiliate Marketing is another way to get more traffic to website • Is a way generate income • Links to website appear on sites that cover subjects related business
What is 'Banner Advertising'? • Banner advertising is a rectangular graphic display that stretches across the top or bottom of a website or down the right or left sidebar. • The former type of banner advertisement is called a leaderboard, • While the latter is called a skyscraper.
What is Banner Ads? • Banner ads are image-based rather than text-based and are a popular form of website advertising. The purpose of banner: • Advertising and to promote a brand • To get more visitors from the host website • To go to the advertiser's website
What is Analytics Marketing? • Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. This is accomplished by measuring performance (e.g., blogging versus social media versus channel communications). Marketing analytics uses important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells you how your marketing programs are really performing.
Forum The Importance of Online Forums • In a marketing climate that relies on social media to gain recognition, it has proven to be quite an effective means for businesses and groups. Since the dawn of the Internet, forums have been an incredible social outlet that has had a tremendous effect on online society and has become commonplace. • The popularity of online forums engages communities in specific topics that is open for discussion.
