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internet marketing

internet marketing

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internet marketing

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  1. “Do YOU Make These Internet Marketing Mistakes?”Presented by: NAUSHAD ALAM Internet Marketing Executive techsonic technologies

  2. Areas Covered • Who is techsonic technologies? • Why Internet Marketing Now? • What, Exactly, Is Internet Marketing? • What Goes Wrong? • How to Do it Right?

  3. Techsonic Credentials techsonic technologies is a Fastest-growing Business Services Company in India Recognized for our thought leadership regarding entrepreneurship, strategic planning and online marketing

  4. Why Internet Marketing Now? • Traditional Marketing Tactics Becoming Less Effective • Benefits of Internet Marketing • Targeted • Measurable • Cost-Effective • “Early Mover” Advantage Still Exists • Smart Allocation During a Downturn

  5. But What, Exactly, Is Internet Marketing? Key Components • Website Design • Search Engine Optimization • Social Media Marketing • Pay Per Click Advertising • Email Marketing

  6. What Typically Goes Wrong? • Website Design • Search Engine Optimization • Social Media • Pay Per Click Marketing • Email

  7. Website Design Top Website Design Mistakes • Impeding search engines • Poor cross-browser compliance • Egocentric site copy • Lacking clear USP • Lacking clear call-to-action • “Brochure”

  8. SEO What is SEO? Why Does it Matter? • Reach people who are specifically seeking your information and products • Investment in SEO provides on-going streams of relevant website traffic

  9. SEO Top Search Engine Optimization Mistakes • Web design impediments • Believing SEO is only a web design issue • Not identifying words that people actually search • Not optimizing pages for desired “keywords” • Keyword-stuffing / over-optimizing

  10. SEO Top SEO Mistakes (continued) • 6. Writing for “robots” instead of humans • 7. Duplicate content and “near” duplicate content • 8. Stagnant content • 9. Not building links to website • 10. Focus on rankings vs. traffic (or transactions)

  11. Social Media The New Kid on the Block • Why Social Media Matters • Communicate with and gain insights from target customers • Social media provides tremendous reach at a fraction of the cost of traditional marketing methods • Create awareness and buzz around your brand, service, or product • Successful social media marketing campaigns attract links, and as a result, enhance SEO efforts

  12. Social Media Top Social Media Mistakes • Not doing it • “I don’t have time…” • Not having a purpose + plan • Random, meaningless content • Being too promotional • Beware of the “Amway” guy • Not sticking with it • “I got busy…”

  13. PPC What is Pay Per Click? • Reach people who are specifically searching for your information and products • Receive immediate and detailed feedback on performance of campaign • Reach thousands of potential customers within minutes

  14. PPC Top PPC Mistakes • Not being targeted • Not being relevant • No conversion tracking • No email capture • Not testing

  15. Email Marketing The Power of Email Marketing • Guide customers through buying cycle • Browser • Shopper • Buyer • Lifetime Customer • Cost-effective, automated, scalable • Newsletters, follow-up campaigns

  16. Email Marketing Top Email Marketing Mistakes • Not opting-in • Not being relevant • Not adding value • Not taking advantage of powerful technologies

  17. How to Do it Right?

  18. How to Do it Right Take an Integrated Approach • You might be thinking • “I’m comfortable with SEO…” • “I’m used to PPC…” • “I’m afraid of social media…” • Why not just do one piece? • Integrated Approach Provides: • Synergy • Cumulative Results • and Spreads/Limits Risk

  19. How to Do it Right In-House vs. Outsourced Internet Marketing • Why not just do it yourself? • Great option if you have the interest, resources, commitment • But outsourcing has its own benefits • You can remain focused on your core business activities • Often produces better ROI • Both choices have their Pros / Cons

  20. How to Do it Right How We Work with Clients • Initial Call to Determine Business Goals • What is your current status? What do you want to achieve? • Who is your audience, who are your competitors? • How will your business benefit from an integrated internet marketing campaign? • Create Customized Action Plan • Audit website • Perform research (keyword, competitive research) • Develop custom SEO, social media, PPC, and email strategies to achieve business goals • Implement Campaign • Typically Structure: 6 month retainer • Fees range from $1K-10K/month, depending on complexity/amount of work required

  21. Next Steps • Consultation to discuss business goals • If there’s a fit, you receive a complimentary website audit as part of the consultation/proposal process • Email info@techsonictechnologies.com to learn more

  22. Resources • Online Tools, Resources, Products • Keyword Research • Google Adwords Keyword Tool (free) • Wordtracker (subscription) • Keyword Spy (subscription) • Duplicate content checker • Copyscape • Free site analysis tool • HubSpot Website Grader

  23. Contact www.techsonictechnologies.com info@techsonictechnologies.com

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