Outreach Strategies for BSU

1. Outreach Strategies for BSU Presented by Anna Temu August 2012 BSU Workshop Welcome . Karibu

2. A TYPICAL SOUTH UNIVERSITY Development studies institute TEACHING AT Faculty of Forestry Faculty of Agriculture SOKOINE UNIVERSITY Faculty of Vet. Medicine Faculty of Science Faculty of Veterinary Medicine Inst. for continuing education

3. STRUCTURE OF SUA OUTREACH Organized through special centrally controlled units University, Departments and other Functional Units, Individual, Project internalization Consulting Bureaus/Services

4. TYPICAL SETUP OF UNIVERSITY OUTREACH Use centralized units to provide service to research-functional units (projects) Donor funding through basket funding bringing important stakeholders implicitly defined in competitive grant system University defined incentive for outreach institutionalized in promotion criteria

5. Examples of Outreach Internalization/Action Research • SUA Agribusiness Incubator Program (DANIDA PILOT) • African Agribusiness Academy (Netherlands) • International Food Standards Policy advocacy (DANIDA)

6. Example of outreach internalizations … • SUGECO – Entrepreneurship Program (DAEA) • BEST/AC • Contracting Out of Poverty (IFPRI)

7. Reaching Out and In • Farmers Show and trade fairs bring university down to stakeholders • Short-term training strengthen interaction with the industry

8. CAN WE DEFINE THE GAPS ? There is a need to look for improved approaches for effective outreach by: Re-assessing University mandates and who are beneficiaries (direct and indirect) Re-assess demand of various stakeholders, Define the environment/context that will make outreach strategy work Assess what we can and try to offer, learn as you implement

9. BSU OUTREACH STRATEGY Our main output: Stronger Universities • Our transitional outputs: • Improved human resource base • Curriculum and research program improved • Enhanced research vigor and impact orientation (R for D) • Improved working environment and facilities for research training and outreach

10. FOOD FOR THOUGHT • Traditional dissemination methods, M&Es and impact assessment must be augmented with innovative methods that internalize outreach Examples: • action research, experiential research “learning with stakeholder” use feedback more effectively for each important steps • Continue use of more pragmatic approaches such as: • problem-based training, case teaching and involvement of industry (e.g. value chain participants, policy makers, government, NGOs, service providers etc) in classroom and • Universities cross fertilization involving part time lecturing and exchange visits

11. BSU OUTREACH STRATEGY Defined basics for effective outreach (future targets) • Internalized participation of stakeholders early on and throughout the project/program • Quality follow-ups of adoption and application • Develop forums for University – Stakeholder interactions • Career fairs • Industry-university forums (agribusiness forums) • Encourage specific one-to-one interactions with proper feedback system • Internalize “successful” outreach program in Promotion criteria

12. Thanks

13. Outreach Strategies for BSU Presented by Anna Temu August 2012 BSU Workshop Welcome . Karibu Current outreach activities at Roskilde University

14. Vision • Roskilde University is committedto: • a critical, problem-oriented and innovating approach to research, education, and extension/outreach • in view of activelycontributing to finding and shaping solutions for on-goingissues of society

15. Strategic outreach goals 2011-2014 • Increased capacity of innovation (links to private sector) • 1000 established collaborations between enterprises and student projects (either research or internships) • Increasing from 200 to 500 contacts with SMEs within the region of Zealand for knowledge sharing and inspiration for innovation • Teaching entrepreneurship/social entrepreneurship • Establishment of research cooperation with 3 new technical colleges (”professionshøjskoler”) through joint PhD projects Action-research (urban planning; environment of the workplace) is part of the research approach practised by many

16. Strategic outreach goals 2011-2014 • Increased capacity of innovation (links to private sector) • 1000 established collaborations between enterprises and student projects (either research or internships) • Increasing from 200 to 500 contacts with SMEs within the region of Zealand for knowledge sharing and inspiration for innovation • Teaching entrepreneurship/social entrepreneurship • Establishment of research cooperation with 3 new technical colleges (”professionshøjskoler”) through joint PhD projects

17. 2. Participation in the public debate • 340 annual research publications for the general public • 1660 otheroutreachcommunicationactivities (public meetings, personalcontacts, workshops and seminars etc.) 3. Collaboration with municipalities with the Zealand Region

18. An example:

19. Permanent features of RUCinnovations • One-Stop-Science-Shop: • The private enterprise entry point o RUC and RUC ‘s entry point to the private sector • Project cooperation • Internship cooperation • Student jobs • Research cooperation • PhD- collaboration • Events • Venture Cup, RUC Karrieremesse, RUCinnovations entrepreneurship prize

20. Agreement between Zealand Growth Forum and RUC • Research activities in collaboration with SME and organisations in the Zealand Region • Research and trainings on demand • Activitiesrelated to the Femern Belt Bridge constructionproject • The Municipality Platform • Student growth house for entrepreneurship, innovation and creativity

21. Examples of research activities • Green regional gastronomic experiences – GRO • GRO is an ambitious food sector project, aiming at creating growth in the region of Zealand through innovation and education within the domains of food and culture. • Targets growth and employment through innovation in the food sector Offers iguided innovation trajectories, a large regional network amongst food producers, capacity building and on-going events. • Risø Park • Establishment of a Development Park for Cleantech • Main partners are the Municipality of Roskilde, the Danish Technical University, the Zealand, and Scion DTU.

22. Municipality platform • RU is currently engaged in collaboration with regional municipalities in the areas of green innovationand the elaboration of climate action plans and strategic energy plans. • Stages of activities: • Problem identification & analysis • Stakeholder mapping, contact making, and analysis • Elaboration & proposal of technical solutions • Fund raising & political (stakeholder) decision & commitment to go ahead • Planning for implementation • Implementation, monitoring & Evaluation

23. Lessons learnt from the outreach activities • SME have limited or no knowledge of opportunities for collaboration with RU • Insufficient focus from RU on the potential opportunities of collaboration with SME • High response rate from contacted enterprises (1/3 submitted proposals) • Necesary to develop more concise concepts for collaboration between the business sector and the universities. • Necessary to master relevant specific natural and social science knowledge; technical knowledge about current (environmental management) practices; • Possess political/tactical flair for stakeholder positions and interests

24. Organisation and contents of today’s group work

25. Organisation • Facilitators will propose questions • 9:50 – 10:30 Start out in small groups of 2-4 persons until break • 11:00 – 11:45 Continue in small groups after break • 11:45 – 12:30 Plenary presentations from small groups. Discussion and conclusion.

26. Questions for BSU Group workBefore coffee/tea break Is outreach important - why/why not? Does your university (south) have a mandate and strategy for outreach activities? If not, what should it be? Which outreach partners, themes, and activities if any are you currently collaborating with / engaged in within your respective platforms in the South? Which outreach target groups, themes and activities would you like to develop in the BSU project?

27. Questions for BSU Group workAfter coffee/tea break What are the drivers and inhibitors for faculty staff to engage in outreach? How can outreach activities add more value to the university and the individual staff member? Which ideas do you have for joint outreach activities with Danish Universities? How can Danish Universities assist you? How should we approach implementation, and what are the next steps (who does what, when?)

28. Enjoy your group work!