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Category Management…. Data Driven Decisions

Category Management…. Data Driven Decisions. Presentation Agenda. Overview of R. L. Polk & Co. Vehicle trends and items of interest/significance Applying Vehicle Registrations to Category Management Applications Market Sizing (current state and future state) Coverage Analysis

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Category Management…. Data Driven Decisions

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  1. Category Management…. Data Driven Decisions

  2. Presentation Agenda • Overview of R. L. Polk & Co. • Vehicle trends and items of interest/significance • Applying Vehicle Registrations to Category Management Applications • Market Sizing (current state and future state) • Coverage Analysis • Holes (Non-Coverage) Analysis • Inventory Alignment (current state and future state) • Lifecycle Management • Close and Questions

  3. About R. L. Polk & Co.

  4. Items that impact the Automotive Aftermarket • New model introductions • OEM market share shifts • Increasing vehicle durability • New vehicle technology • Oil prices and consumer reaction • Niche market opportunities

  5. Market Trends – Car & Light Truck

  6. Market Trends – Car & Light Truck

  7. Market Trends – Car & Light Truck

  8. Market Trends – Car & Light Truck

  9. Market Trends – Car & Light Truck

  10. Market Trends – Car & Light Truck

  11. Market Trends – Car & Light Truck

  12. Market Trends – Car & Light Truck

  13. Niche Markets - Hybrids

  14. Niche Markets - Hybrids

  15. Niche Markets – Hybrids

  16. Niche Markets – Hybrids

  17. Niche Markets – Hybrids

  18. Niche Markets – Global Hybrids New Model introduction estimates (*) Audi Q7 Cadillac Escalade Chevy Silverado Ford Fusion GMC Sierra Honda Ridgeline Lexus ES Mercedes GL Mercury Milan Porsche Cayenne Toyota Avalon Toyota Sequoia Toyota Tundra Ford Escape Honda Accord (**) Lexus RX400h Mercury Mariner Toyota Highlander Dodge Ram Hyundai Accent Kia Rio Lexus GS Mazda Tribute Nissan Altima Saturn Vue Toyota Camry BMW X3 Chevy Equinox Chevy Malibu Chevy Suburban, Tahoe & Avalanche Dodge Durango GMC Yukon Lexus LS Mercedes R Toyota Sienna Honda Insight Toyota Prius Honda Civic (*) Source: Polk’s ‘Future Vehicle Table’ (**) Excludes limited availability Silverado/Sierra and Ram Pickups

  19. Niche Markets – Global Hybrids Hybrid Penetration ratio of New Vehicles for the Top 3 Green markets

  20. Niche Markets - Commercial Vehicles

  21. US Commercial Vehicle New Registrations by GVW (000’s) Niche Markets - Commercial

  22. US Commercial Vehicles In Operationas of December 2005 (000’s) Market Trends - Commercial

  23. Niche Markets - Motorcycles

  24. Niche Markets - Motorcycles

  25. Top 10 US Motorcycles MakesAs of July 1, 2005 Niche Markets - Motorcycles

  26. Product and Catalog Implications • Production decisions • Stocking decisions • Expansion or reduction of product coverage decisions • Assessment of niche market opportunities

  27. How can we help… • Vehicle Population Data • Coverage and holes reports via web-based system • Part Lifecycle Analysis • Forecasts and Analysis • New Vehicle statistics • VIN Decoders • Commercial Fleet and Consumer Lists

  28. Vehicle Population Data (PARC) • Census of vehicles on the road • Cars • Light Trucks • Motorcycles • Recreational Vehicles • Commercial Trucks • Supplemental data elements for Cars & Light Trucks • Transmission, air conditioning, wheel base, battery, etc.

  29. Western Europe PV – LCV – HVC Asia PV – LCV Big Five Eastern Europe PV – LCV Others PV – LCV Austria Indonesia Belgium Czech Republic Japan South Africa Denmark Malaysia Australia Hungary Finland South Korea Greece Poland Taiwan America PV – LCV Luxemburg Slovakia Thailand Ireland Argentina Turkey Italy Brazil Netherlands Canada Norway Chile Portugal Mexico Sweden USA Switzerland R. L. Polk & Co. – Global PARC Coverage

  30. % OF COVERAGE MANUFACTURER 2006 2005 2004 2003 2002 2001 2000 1999-1974 TOTAL NISSAN 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% MERCEDES 0.00% 0.33% 0.12% 0.17% 0.24% 0.25% 0.32% 0.05% 0.12% JAGUAR 0.00% 0.14% 0.19% 0.31% 0.29% 0.25% 0.33% 0.17% 0.20% SAAB 0.00% 0.06% 0.26% 0.32% 0.20% 0.30% 0.22% 0.25% 0.24% ******* ******* ******* ******* ******* ******* ******* ******* ******* ******* ******* ******* ******* ******* ******* ******* ******* ******* ******* ******* MAZDA 0.00% 0.56% 0.44% 0.99% 1.40% 1.59% 1.59% 1.98% 1.62% HONDA 0.00% 3.32% 6.07% 7.14% 6.09% 6.57% 6.47% 5.56% 5.65% TOYOTA 0.00% 5.46% 8.55% 8.22% 8.26% 7.93% 7.76% 7.86% 7.66% DAIMLER CHRYSLER 0.00% 13.62% 12.28% 10.85% 11.35% 14.74% 14.71% 13.34% 12.74% FORD 0.00% 10.21% 10.84% 19.32% 18.51% 21.75% 22.56% 24.26% 21.24% GM 0.00% 28.10% 24.80% 27.05% 25.84% 27.16% 29.32% 34.62% 30.76% TOTALS 0.00% 75.65% 75.98% 89.03% 85.63% 95.95% 95.92% 96.20% 90.13% Tele-plan Part Coverage Report by Percentage

  31. Tele-plan Part Non-Coverage Report

  32. Part Lifecycle Analysis

  33. Forecasts and Analytics

  34. VIN Decoders • VIN based catalog look-up utility • Links VINs to vehicles and AAIA codes • Passenger Cars and Light Trucks, 1974 YMs and newer • VIN interrogation and character substitution intelligence • Assists in eliminating erroneous replacement part look-ups • Provides efficient support for call centers

  35. Additional Products • New Vehicle Statistics • Commercial Statistics and Fleet Lists • Consumer Lists (DIY/DIFM identification) • Consumer Geodemographic Clusters

  36. Future Offerings and Concepts • PARC data for more markets across the globe • Establishment of a global make/model table • Inclusion of additional data elements - Vehicle Mileage - Vehicle Values • Commercial Vehicle Aftermarket Demand Factors - Brakes - Lubricants - Tires - Filters • Additional Forecasting and Analytical Offerings • Category Management Implementation Services

  37. Questions… www.polk.com

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