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Tim Wicksteed @ twicecircled

Making…. Tim Wicksteed @ twicecircled. 29/08/13. The Checklist. We need to think about the following: Idea Platform/Tools/Market Development Testing Monetisation Launch. 1. Idea. Mechanics Story Aesthetics Technology. “… Be a pretentious creative not a corporate handle turner.”

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Tim Wicksteed @ twicecircled

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  1. Making… Tim Wicksteed @twicecircled 29/08/13

  2. The Checklist We need to think about the following: • Idea • Platform/Tools/Market • Development • Testing • Monetisation • Launch Get the slides from http://www.twicecircled.com

  3. 1. Idea • Mechanics • Story • Aesthetics • Technology • “… Be a pretentious creative not a corporate handle turner.” • Tim Wicksteed 2013 • #bapcnacht Get the slides from http://www.twicecircled.com

  4. 2. Platform/Tools/Market • Match to your game idea… I didn’t • Java/Android • Large and growing • Development was easy • Not cross platform • Difficult to port • Difficult user base • Build own engine/use someone else’s? • Next game? Unity/PC probably… Get the slides from http://www.twicecircled.com

  5. 3. Development • Fixed deadlines – flexible scope • Endless or level based • Multi-player considerations Get the slides from http://www.twicecircled.com

  6. 4. Testing • Minimum viable product • Welcome critical feedback • …but the user’s not always right • Use to build fanbase/promote early • Dev diaries Get the slides from http://www.twicecircled.com

  7. 5. Monetisation • Ionage is F2P: • Seems right for Android • It’s about your user, not you • Maximum exposure • Doesn’t have to be ‘evil’ • Probably needs social mechanics • Waste time on free users Get the slides from http://www.twicecircled.com

  8. 6. Launch • Big gaming news sites • Smaller review sites • Gaming podcasts • Write articles • Get others to write articles • Reddit Get the slides from http://www.twicecircled.com

  9. Conclusion/Numbers Numbers 26/08/13 (1 month after launch): • Downloads – 8500 • Total revenue – £458 • Per day – ~£15 • Conversion rate – 2.3% (3.7% in UK*) • ARPU – 5p • Engagement – ~10% current users play each day • User reviews – 87% gave 5* • Critical reviews – generally positive, 4* Get the slides from http://www.twicecircled.com

  10. References • The Art of Game Design by Jesse Schell • Getting Real by 37 Signals Get the slides from http://www.twicecircled.com

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