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Equity Forum Frankfurt November 2008

Equity Forum Frankfurt November 2008 Mr. Ron Chaimovsky, Vice Chairman of the Board Mr. Amir Hayek, President and CEO Agenda About Electronics Line 3000 Financial Reports Q3-2008 2008 Overview Questions and Answers Electronics Line 3000 Electronics Line 3000 is a leading

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Equity Forum Frankfurt November 2008

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  1. Equity ForumFrankfurt November 2008

  2. Mr. Ron Chaimovsky, Vice Chairman of the Board Mr. Amir Hayek, President and CEO

  3. Agenda • About Electronics Line 3000 • Financial Reports Q3-2008 • 2008 Overview • Questions and Answers

  4. Electronics Line 3000 Electronics Line 3000 is a leading developer, manufacturer and provider of advanced security, connectivity and control solutions with remote management applications for the residential and SOHO markets

  5. Company Overview • 26 years of successful operations • Publicly traded on the Frankfurt Stock Exchange (Prime standard; ELN) • Global network, operating in: Europe, U.S.A, Latin America, Asia Pacific • A global leader in proven, reliable solutions: • 2.3 million installed control systems • Over a million wireless installations • 15 million installed detectors • High volume/highly automated manufacturing capability

  6. n n n p n n n n n n n p p n p p n n ELUSA Wholly owned subsidiary p SecTecGlobal Wholly owned subsidiary geared toward partnerships with service providers Global Presence ESP Wholly owned subsidiary Office p Major Partnership n

  7. Communication Features Speaker for two-way conversation in & out of home Perimeter Protection Internal Protection Environmental Monitoring: Fire, gas, flood, temperature Control Home Appliances:Lighting, air conditioning, washers, central heating Personal: Childcare, eldercare The Solution Security Connectivity Control Safety

  8. The Solution Connectivity Security Control Safety

  9. The Solution

  10. The Solution Being Far, Feeling Close • 24/7 connectivity into and out of the premises • Users can control the system remotely through • landline telephone • cellular handset • personal computer • Information transmitted through PSTN/GSM/Ethernet/GPRS communications • Users can send commands via cellular/web • Users receive updates via SMS/email • Real-time alerts to users/designated destinations

  11. The Solution Web User Application

  12. Value Proposition Electronics Line 3000 Service Provider • Generate additional revenues • Increase ARPU and retention • Attract new customers • Enhance brand image • Leverage existing infrastructure • Minimal CAPEX and fast ROI • Advanced technology • Highly reliable solution • Enhanced remote management • State-of-the-art devices • Attractive designs • Affordable, quality solution Monitoring and Installation Company • Menu driven. rapid installation process • Simple remote configuration and programming • High reliability, low service call rates • Additional services - billing, guarding, cleaning, after sales service

  13. Agenda • About Electronics Line 3000 • Financial Reports Q3-2008 • 2008 Overview • Questions and Answers

  14. Profit and Loss First Nine Months and Q3, 2007 -8 First Nine Months Third Quarter 2008 2007 2008 2007 U.S. $ - 000s 8,051 9,147 Revenues 26,000 28,615 Cost of Revenues 4,940 5,580 17,438 15,658 3,111 10,342 3,567 Gross Profit 11,177 % Gross margin 40% 39% 39% 39% Research & Development Costs 508 924 1,393 2,805 % from revenues 5% 10% 6% 10% Selling & Marketing Expenses 6,442 2,005 1,793 5,794 % from revenues 25% 20% 25% 20% G & Administrative Expenses 811 542 1,988 2,392 % from revenues 8% 7% 9% 8% 56 Operating Profit (Loss) 39 519 186 0% 1% 1% 2% % Operating Profit Financial & Other Income Expenses (562) (301) (776) (222) Profit (Loss) Before Income Taxes (43) (182) -(245) (590) Income Taxes 38 (94) 127 (59) Net Profit (Loss) (151) (717) (220) 16 % Net Profit (2%) (3%) (2%) 0%

  15. +2% +14% +16% Profit and Loss 2008 Vs. 2007 - Comparison by Quarters U.S. $ - 000s

  16. Net Cash from Operating Activities 2008 Vs. 2007 - Comparison by Quarters U.S. $ - 000s

  17. Profit and Loss 2008 Vs. 2007 - Comparison by Quarters U.S.$ - 000s

  18. Profit and Loss 2008 Vs. 2007 - First Nine MonthsComparison U.S.$ - 000s

  19. ELUSA 2007: $6.0 million 2008: $4.4 million Electronics Line 3000- Headquarters 2007: $14.8 million 2008: $18.8 million Revenues - 2008 Vs. 2007 By Subsidiary ESP 2007: $7.1 million 2008: $7.1 million

  20. The Reality: Global Economic Crisis • How does this influence us? • How are we navigating this?

  21. Agenda • About Electronics Line 3000 • Financial Reports Q3-2008 • 2008 Overview • Questions and Answers

  22. Advanced communications+ remote management Traditional security Products Solutions Balanced customer base Many small customers + few strategic ones Monitoring companies Value added resellers Service providers Traditional distributors Partners Customers Continues Transition

  23. Customers Q1-Q3 2008 • 15 new customers acquired during this period • New customers from: Italy, Latvia, Estonia, Brazil, Chile, Canada, South Africa and more • Six of the new customers have placed orders of over $200,000 each during this period • Revenues generated by the Company’s 15 largest customers increased from $11.4 million in 2007 to $14.6 million in 2008 (Q1-Q3)

  24. Customers Retention Revenues in $: 2008 Vs. 2007 7 out of the 10 largest customers increased their order volumes

  25. Marketing iConnect Launch • Stylish, contemporary design • Positioned as a lifestyle solution • Smart terminal and keyfob • Advanced system operations • GPRS communications platform

  26. iConnect sales Q1- Q3 2008: over $1.5 million Currently sold to customers in: Norway, Spain, Austria, Germany, China, South Africa and more Has been generating demand for the Company's additional product lines Marketing iConnect Launch

  27. Marketing iConnect Launch - Brochure

  28. Marketing iConnect Launch – Poster

  29. Marketing iConnect Launch – Wide Press Coverage

  30. Marketing iConnect Launch – Wide Press Coverage

  31. Marketing iConnect Launch – Wide Press Coverage

  32. Marketing iConnect Launch – Wide Press Coverage

  33. Marketing iConnect Launch – Wide Press Coverage

  34. Marketing iConnect Launch – Wide Press Coverage

  35. Marketing iConnect Launch – Wide Press Coverage

  36. Marketing Ifsec 2008

  37. Marketing Ifsec 2008 • iConnectofficial launch – received enthusiastically by the market • Presented a completesolution • User experience inside the home • Users’ remote management capabilities • Service providers’ advanced management applications • 1800 visitors (Vs. 700 in 2007) • Strong Company presence • Several partnerships established

  38. Marketing Ifsec 2008

  39. Marketing New Web Site Launch: www.electronics-line.com

  40. Marketing New Web Site Launch • In line with the Company’s new branding • Solution oriented with an emphasize on iConnect and advanced remote management • Relevant content for all partners with a strong focus on service providers • Comprehensive investors’ section

  41. Operations • Ongoing execution of the Company’s new strategy • Implemented an MBO (Management By Objectives) program • Set an operational sales plan for working with different customers (order volumes, customer types) • Established a financial dashboard • Implemented a hedging program to support the Company’s financial stability in a volatile economic environment

  42. Operations • Patents – began a security market patents analysis, for better positioning and management of the Company’s patents • Standards • Received formal EN 50131 approval for Europe • In final evaluation stages for receiving UL approval for infinite Prime and infinite Prime Broadband product lines in the U.S.A

  43. 2008 Products Developments and Integration • GSM web user interface – launched • Location based services – commencing field-tests • WAP user interface – commencing field-tests • Launched various detectors • Vibration detector • Dual technology detector • Wired and wireless semi external detectors • Wireless directional curtain detector

  44. Agenda • About Electronics Line 3000 • Financial Reports Q3-2008 • 2008 Overview • Questions and Answers

  45. www.electronics-line.com Stock Exchange: Frankfurt Prime StandardStock Code: ELNISIN: IL0010905052Number of Shares on FSE:    10,162,848 (NIS 5 par value each)End of Financial Year:      31 DecemberDesignated Sponsor: BankM For more information please contact: Electronics Line 3000 Ltd. Schwarz Financial Communication Shoshan Nitzan Frank Schwarz VP Marketing Tel: +972 3 9181312 +49 611 1745 398 11 E-Mail: shoshan.nitzan@electronics-line.com schwarz@schwarzfinancial.com

  46. Danke Equity Forum Frankfurt November 2008

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