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Road to Personal Agent and Voice/Video Portals February 22, 2007 Piyush Modi, Ph.D. Sr. VP Engineering pmodi@ipunity

Road to Personal Agent and Voice/Video Portals February 22, 2007 Piyush Modi, Ph.D. Sr. VP Engineering pmodi@ipunity.com 300+ Customers Over 2000 Active Deployments 69 million End Users in Service ~10% VAS market share Global & Diverse Customer Base

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Road to Personal Agent and Voice/Video Portals February 22, 2007 Piyush Modi, Ph.D. Sr. VP Engineering pmodi@ipunity

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  1. Road to Personal Agent and Voice/Video Portals • February 22, 2007 • Piyush Modi, Ph.D. • Sr. VP Engineering • pmodi@ipunity.com

  2. 300+ Customers Over 2000 Active Deployments 69 million End Users in Service ~10% VAS market share Global & Diverse Customer Base Strong Channel Partners and Integrators Leading Clients IP Unity Glenayre Market ProfileCompetent and Capable… all markets, networks and geographies

  3. User Appetite for Messaging, Media, MobilityTransforming the Communications Landscape • Worldwide Service Provider Next Gen Voice and IMS Equipment expected revenue to reach $6.2B in CY09, a 5-year CAGR of 25%, a 5-year total of $21.6B (Infonetic Research)

  4. Voice Mail Unified Messaging Audio/Web Conferencing Privacy Screening Prepaid IMS Architecture and Converging Enhanced Services Delivery Model AS HSS Application Server ‘IMS Data’ SLF Core Applications HLR/AuC (‘CS/PS’) CSCF Unified Subscriber Profile Data stored in a network and service agnostic manner Enables services to share common Dialog modules, Media Resources, Subscriber profiles to enable rich feature interactions for UC S-CSCF I-CSCF MGCF P-CSCF SGW MRF CS Networks (PSTN, CS PLMN) PDF IMS Session Signalling MRF IMS User Plane Data IMS-MGW IPv4 based Signalling IPv4 User Plane Data IPv4 PDN (IPv4 Network) GGSN IP BG Deployment of Media Manipulation and Speech Resources to maximize resource sharing across services IPv6 PDN (IPv6 Network) SGSN RAN UE

  5. Real Time Communications Video Conference Audio Conference Voice/Video Portal/ Infotainment portal Data Collaboration Find Me / Follow Me Auto Attendant Near Real Time Communications SMS / MMS email IM Video Blogs Non- Real Time Communications VoiceMail, UM Video Mail Talking Missed Call Alerts, Call Back Now VoiceSMS Video on demand, Video Sharing Increased Portfolio of Revenue-Ready AppsConverged Experience from Messaging to Live… Synergy Realized

  6. Real Time Communications Video Conference Audio Conference Voice/Video Portal/ Infotainment portal Data Collaboration Find Me / Follow Me Auto Attendant Near Real Time Communications SMS / MMS email IM Video Blogs Non- Real Time Communications VoiceMail, UM Video Mail Talking Missed Call Alerts, Call Back Now VoiceSMS Video on demand, Video Sharing Role of Speech Increased Portfolio of Revenue-Ready AppsConverged Experience from Messaging to Live… Synergy Realized Natural and Intelligent user interfaces across apps to access provision personalize communication Enable Feature Interactions across services in a access agnostic manner Unify communication and makes it easier

  7. Automatic Speech Recognition Message store navigation, Voice Activated dialing, Auto Attendant Operator services, Content Search and Navigation Information retrieval, Call Routing, Conference Scheduling Mid-call service, Location and Presence based dialogs Natural Language Understanding Annotation of voice mail for rendering it as an email Open Dialog based services (How May I Help You?) Language Translation and Identification Ontology driven Semantic Web Navigation Text-to-Speech Email by phone Reverse Directory Assistance Who is calling? Information retrieval Speaker Recognition and Verification Role of Speech Technology Unified Communication Enabling Personal Agent

  8. Over 20,000+ Active Users 30+ customized AA Menus across several departments Voice Navigation of UM Menus, Email by Phone, Click2 Call, Click2Conference and Dial by name from PAB Web based tools to create NESTED AA Ready with several pre-built primitives E.g. Collect and Transfer, Collect Name Transfer, Collect Extension Transfer, VoiceMail Login, Operator, Help, Cancel etc.. Ability to phonetically spell names for users and groups Reprompt actions based on iteration count Menu level Timeout, Rejection, Help Tight integration of AA with Unified Messaging System Ability to direct login and navigation of voice mail Ability to re-use voice mail recorded greetings in AA prompts Ability to associate an User to a Org Group for disambiguation. Voice Enabled Auto Attendant and UMDeployed at one of the largest University Campus

  9. The Portal Application has a basic framework to navigate to categories of Content Carousels, cameras and streaming contents Portal structure supports Multiple Menu and Carousel Levels Voice Menus: <Category Name>, <Main|Next|Previous> Menu, <Skip|Next|Previous> clip, <Skip|Next|Previous> Carousel, <Skip|Next| Previous> Camera, Help, <dynamic carousel specific Vocabulary> Intro Main Menu 6 1 2 News Recreation Sports 1 1 2 1 2 Video Portal ApplicationSeveral Global Early Deployments in Progress

  10. Voice Portal to deliver ring tones, movie songs, jokes, astrology predictions, click2conference, Get My Messages Popular in ASIA Market for cell phone users Community Based Services and Portals Users can record memorable scenes (holiday, marriage, B’day party etc) in a 3G video call with the portal Video will be uploaded to user’s own private portal Notifications will be sent to community user groups created by the subscriber Interested party can either call in using a video phone or login to the subscriber’s portal to view the content Users are presented with voice menus to facilitate browsing, ranking, manipulation, morphing and forwarding of the content Personalized Community Based Services

  11. Internt Communities Unified Communication Access to WWW based Communities and Portals : Architecture Content Access and Management Application Server VoiceXML , HTML, WML* to webmail client Email server CallAgent Wireless Dynamic Menu Manager UC/PA Applications Database & LDAP, Mailserver Web server Content Mining, Fetching, Filtering, Aggregation and DepositEngine IMAP4, POP3 to email client RTSP to CMS Proxy server PSTN IP Network MGCP, SIP, VoiceXML NFS Media Gateway OSS NFS NAS IAD Media Server HTTPS/Web Services . Social, Financial, Transportation, News, Gaming, Entertainment Internet

  12. In the era of choices, where multiple devices and multiple networks are used to access the information – it is very essential to provide a dynamically personalized user interface across multiple services, networks and devices. Convergence of networks, modalities and services gives a new meaning to Communication both for business and consumer markets Speech Technology has an important role to play Several speech enabled services are already in deployment following this new paradigm to unleash the power of CONVERGENCE. Highly scalable/Carrier Grade/Standard based Mereon/ICE Platforms are available to fuel the large-scale deployment Develop once / Access from everywhere paradigm Optimization of the service creating and deployment cost Re-use of the media manipulation resources across multiple services Conclusion

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