Types of Questions

1. Types of Questions

2. Type of Questions • Unstructured • Structured

3. Structured Questions Dichotomous

4. Structured Questions Dichotomous ____Yes ____No Male Female

5. Structured Questions Nominal

6. Structured Questions Nominal Occupational Class: 1 = Truck driver 2 = Lawyer 3 = etc.

7. Structured Questions Ordinal

8. Structured Questions Ordinal Rank the candidates in order of preference from best to worst... ___ Bob Dole ___ Bill Clinton ___ Newt Gingrich ___ Al Gore

9. Structured Questions Interval

10. Structured Questions Interval Likert Response Scale 1 2 3 4 5 strongly disagree neutral agree strongly disagree agree

11. Structured Questions Interval Semantic Differential very some- neither some- very much what what much interesting boring simple complex uncaring caring useful useless etc.

12. Structured Questions Interval Guttman (Cumulative) Scale ___Are you willing to permit immigrants to live in your country? ___Are you willing to permit immigrants to live in your community? ___Are you willing to permit immigrants to live in your neighborhood? ___Would you be willing to have an immigrant live next door to you? ___Would you let your child marry an immigrant?

13. Filter or Contingency Questions Have you ever smoked marijuana? yes no

14. Filter or Contingency Questions Have you ever smoked marijuana? yes no If yes, about how many times have you smoked marijuana? once 2 to 5 times 6 to 10 times 11 to 20 times more than 20 times

15. Filter or Contingency Questions • Try to avoid having more than three levels (two jumps) for any question. • If only two levels, use graphic to jump (for example, arrow and box). • If possible, jump to a new page.