1 / 12

RETAILING

RETAILING. C HAPTER 17. Which company best represents which utilities?. CLASSIFYING RETAIL OUTLETS. Form of Ownership Independent Retailer Corporate Chain Contractual System Level of Service Self-Service Limited Service Full-Service. CLASSIFYING RETAIL OUTLETS. Merchandise Line

emerson-heath
Download Presentation

RETAILING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. RETAILING CHAPTER 17

  2. Which company best represents which utilities?

  3. CLASSIFYING RETAIL OUTLETS • Form of Ownership • Independent Retailer • Corporate Chain • Contractual System • Level of Service • Self-Service • Limited Service • Full-Service

  4. CLASSIFYING RETAIL OUTLETS • Merchandise Line • Depth of Line • Breadth of Line • Scrambled merchandising • Hypermarket • Intertype competition

  5. Breadth versus depth of merchandise lines

  6. Supercenters are a popular store format.

  7. Forms of nonstore retailing NONSTORE RETAILING

  8. Positioning a Retail Store: Retail positioning matrix

  9. The retailing mix

  10. RETAILING STRATEGY • Retailing Mix • Retail Pricing • Shrinkage • Off-price retailing • Store Location • Central business district • Regional shopping centers • Community shopping center • Strip location • Power center • Retail Image and Atmosphere

  11. The Wheel of Retailing

  12. The retail life cycle

More Related