Retailing

1. 11 Retailing Prepared by Deborah Baker Texas Christian University

2. Learning Objectives • 1. Discuss the importance of retailing in the U.S. economy • Explain the dimensions by which retailers can be classified • 3. Describe the major types of retail operations

3. Learning Objectives (continued) • Discuss nonstore retailing techniques • Define franchising and describe its two basic forms • List the major tasks involved in developing a retail marketing strategy • Describe new developments in retailing

4. Ten Largest U.S. Retailers 1

5. Ownership Level of Service Product Assortment Price Classification of Retail Operations 2

6. Independent Retailers Chain Stores Franchises Classification of Ownership 2

7. Self Service Full Service Level of Service Factory outlets Warehouse clubs Discount stores Exclusive stores 2

8. Department Stores Specialty Stores Supermarkets Drugstores Convenience Stores Discount Stores Restaurants Major Types of Retail Operations Online http://www.walgreens.com 3

9. Full-LineDiscounters Specialty Discount Stores WarehouseClubs Off-PriceDiscount Retailers Categories of Discount Stores 3

10. Automatic Vending Direct Retailing Direct Marketing Electronic Retailing Nonstore Retailing 4

11. Product and Trade Name Franchising Business FormatFranchising Basic Forms of Franchising Online http://www.curves.com 5

12. Designing a Retailing Strategy Step 1: Segment the Market Step 2: Define the Retailing Mix Retailing Strategy 6

13. Advertising Public Relations Publicity Sales Promotion Retail Promotion Strategy 6

14. Freestanding Store Shopping Center Tenant Mall Tenant Location Decisions Online http://www.mallofamerica.com 6

15. Low Price High Price Quality Image Good Value Price 6

16. Employee type and density Merchandise type and density Fixture type and density Sound Odors Visual factors Presentation of the Retail Store 6

17. Two Common SellingTechniques Trading Up Suggestion Selling Personnel and Customer Service 6