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Andrew shotland advanced local seo digital dealer 2015 presentation

My presentation on Advanced Local SEO for the 2015 Digital Dealer conference

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Andrew shotland advanced local seo digital dealer 2015 presentation

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  1. ADVANCED LOCAL SEO For AUTO DEALERS Andrew Shotland President www.localseoguide.com

  2. 2 Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  3. Fun With Title Tags Tracks Clicks, Average Position, CTR, Impressions 3 Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  4. Five Elements That Drive Clicks Freshness Low Price Brand Volume Speed Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  5. Low Price Titles Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  6. Volume Titles Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  7. Freshness Titles Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  8. Speed Titles Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  9. Brand Titles Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  10. Examples • Low price: “Audis for Sale Starting at $21,000 in Pleasanton, CA” • Volume: “Over 50 Audis for Sale in Pleasanton, CA” • Freshness: “Used 2015 Audis for Sale in Pleasanton, CA” • Speed: “Audis for Sale; One Hour Financing” • Brand: “Palace Auto Center | Audis for Sale” http://www.siegemedia.com/title-tags Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  11. How Do You Rank Outside of Your Physical Location? Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  12. Service Area Pages! Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  13. Make Sure Service Area Pages Have Unique Content & Get Updated Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  14. Add Some Citations &… Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  15. Duplicate Citations=REDRUM Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  16. Citation Troubleshooting No Listing! Here’s How To Find Em! • NAP Hunter ( Free Tool! ) • Moz Local • www.yext.com • Search plus.google.com/local for {Name} in {City} • Search Google for “{Name}” | “{Address}” | “{Phone#}” Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  17. Get to Know Google MapMaker http://mapmaker.google.com Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  18. Google My Business Support • https://support.google.com/business/#contact=1&top ic=4539639 • Hang up on India. Always try to get Ann Arbor! Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  19. Track Clicks From Google My Business Pages Google Analytics URL Builder Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  20. Track Clicks From Google My Business Pages Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  21. Use Vanity URLs To Track Specific Landing Pages • www.localseoguide.com/pleasanton • www.localseoguide.com/pleasanton-service • www.localseoguide.com/pleasanton-financing Add canonical tags on the dupes specifying the main page as the canonical: <link rel=“canonical” href=“http://www.localseoguide.com/pleasanton” Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  22. Check Google Analytics in a Few Days Acquisition > All Traffic > Source/Medium > Local Business Listing Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  23. How To Make Acquiring a Location More Expensive • Mark the old GMB page as “Closed” • Shutdown the old website • Don’t acquire the old phone number • Don’t acquire logins to all business profiles, analytics & GWT Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  24. How To Acquire a New Location & Not Screw Up the SEO (too much) • Update all of your citation data first (we use a combo of Yext & Moz Local) • Change the biz name on the old GMB page(s). Do NOT mark the old one as “closed” • Either update the old site with the new business name or 301 redirect site to relevant location page on acquiring domain • On all profiles/new site put “formerly known as” message to capture searches for old brand • Do not change the phone number if you can help it Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  25. Tracking Phone #s • Make sure your tracking # has been added to all of your citations • Use a local area code • On site, only display organic tracking # to visitors who come in via organic search, using javascript • Or display tracking # in an image Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  26. Target Service & Financing Queries Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  27. Don’t Let These Loan Sharks Have All The Local Fun! Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  28. How To Target Service & Financing Local Queries • Set up Service & Finance departments as “Places within a Place” - Make them separate legal businesses - Unique phone numbers • Claim separate GMB pages for each with proper categorization, description, etc. • Put unique NAP on landing page for each department • Make sure Title Tag, Description, h1 & body copy targets geo-keywords • Claim citation profiles for each department on top citation sites Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  29. Google 360 Photos Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  30. Google 360 Photos Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  31. Think Apple Maps Suck? Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  32. You Know What Doesn’t Suck? 700 Million iPhones Sold Worldwide (and let’s not forget about iPads, Macs & now Apple Watches) http://ipod.about.com/od/glossary/f/how-many-iphones-sold.htm Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  33. The Default Map for Almost Every iOS Location App Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  34. Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  35. Apple Maps Biz Profile Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  36. No Photos? Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  37. A picture is worth… Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  38. Claim/Fix Your Business https://mapsconnect.apple.com Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  39. Update Your Profile Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  40. Apple Maps Connect Tips • Forwarded phone # cannot be verified • Residential listings are not eligible • No bulk or agency submission except yet via yext.com Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  41. Apple Maps Data Suppliers Business Listings Reviews & Photos http://www.neustarlocaleze.biz/directory/index.as px http://www.mybusinesslistingmanager.com/ http://www.factual.com/data/t/places http://www.yext.com Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  42. Listing Royally Screwed? http://www.tomtom.com/mapshare/tools/ http://www.openstreetmap.org/ Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  43. AppleMapsMarketing.com Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  44. A Little Late Night Reading… http://searchengineland.com/10-simple-things-smb-websites-need-to-fix-before-seo- 88585 http://searchengineland.com/small-business-redesigned-website-you-wont-believe- what-horrible-seo-thing-happened-next-212829 http://searchengineland.com/ama-common-things-big-small-businesses-get-wrong- local-seo-214778 http://searchengineland.com/google-places-ranking-factors-the-phd-version-114839 http://searchengineland.com/the-smb-guide-to-changing-business-names-seo-128939 http://searchengineland.com/how-to-create-content-when-youd-rather-be-doing- something-else-126622 http://searchengineland.com/5-tips-for-responding-to-negative-customer-reviews- online-102136 http://searchengineland.com/4-tips-for-success-with-seasonal-local-seo-88601 http://applemapsmarketing.com/2014/03/how-to-use-apple-maps-connect/ www.localseoguide.com/local-seo-tools/ Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

  45. Thank You! This presentation available at http://bit.ly/digital-dealer-local-seo www.localseoguide.com www.applemapsmarketing.com andrew@localseoguide.com Twitter: @localseoguide +Andrew Shotland Advanced Local SEO Tactics Digital Dealer Conference 2015 www.localseoguide.com

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