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2015 Dealer Rewards Conference. Welcome / Bienvenue. Great to See Everyone Again ! We hope your already enjoying Paradise. Thank You to our AquaPoints Partners Hayward Sani-Marc Destination al a Carte The Latham Team Tim Golden, President Danny Thomas, Director of Sales, Ontario
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2015 Dealer Rewards Conference
Welcome / Bienvenue • Great to See Everyone Again ! We hope your already enjoying Paradise. • Thank You to our AquaPoints Partners • Hayward • Sani-Marc • Destination al a Carte • The Latham Team • Tim Golden, President • Danny Thomas, Director of Sales, Ontario • Martin Moineau, Director of Sales, Quebec • Tara Kar, Sales & Marketing Coordinator • Michael Buckingham, Coverstar Canada
Latham Aqua Points Program 2015 Simple Program • Inground Liners 1% • Safety Covers 1% • Steel & Polymer 1% • Steps 1% • Auto Covers 2% • Fiberglass Pools 2% • Winter Covers ½% • Double Points on Growth • Points can be earned on products purchased direct or through a qualifying distribution partner!
Inground Sales 2005-2015 * New Installations @ 71% of Peak Level in 2005 4 4
Inground Pool Construction by Type - Canada Changes - Slight update in Concrete Pools 5
2015 Market • Renovations up 15% YOY • Safety Cover Sales Flat YOY • Replacement I/G Liners up 10% YOY • Auto Cover Sales up YOY by 10% • 7.5 % of all new I/G Pools receive an auto cover versus 4.5% in 2013 6
SCP • Renewed Relationship • LATHAM – Manufacturing • SCP – Distribution • Focus on Core Competencies • Improved Service Levels • Improved Delay Cycles • BIG Benefit to dealers who require a broad range of products & services: • Retail / Construction / Service • Credit Facilities • P/U Convenience
Raw Material Increase Due to Fx Rate 27.5% Increase Since December 2014
2016 Priorities • Restore Customer Confidence in our Customer Service • New Customer Service Manager TAMMTY MARRELLI • Dedicate Individual CSR’s (work in progress) • Continue to Support Growth in Fibreglass Pool Category • New Model • New Colours to Stock Program • Continue to Support Growth in Auto Cover Category • Very Few changes in Package Pools • 3 New I/G Patterns • 2 New A/G Patterns • Expand Cash back Program • More Participation • Better Reporting • More $ Back to YOU !
Good News • Customer Interest in New Pools is UP … Matching 2012 Levels • Dealers across most of the country had a strong 2015! • Most Dealers are reporting more signed contracts year over year. • The weather “KNOCK ON WOOD” is working for us ! LET’S HAVE A GREAT 2016 SEASON !