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2015 Dealer Rewards Conference

Welcome to the 2015 Dealer Rewards Conference! Enjoy Paradise as we thank our partners and discuss the successful Latham Aqua Points Program. Learn about market trends, SCP partnership, upcoming priorities, and positive industry news.

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2015 Dealer Rewards Conference

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  1. 2015 Dealer Rewards Conference

  2. Welcome / Bienvenue • Great to See Everyone Again ! We hope your already enjoying Paradise. • Thank You to our AquaPoints Partners • Hayward • Sani-Marc • Destination al a Carte • The Latham Team • Tim Golden, President • Danny Thomas, Director of Sales, Ontario • Martin Moineau, Director of Sales, Quebec • Tara Kar, Sales & Marketing Coordinator • Michael Buckingham, Coverstar Canada

  3. Latham Aqua Points Program 2015 Simple Program • Inground Liners 1% • Safety Covers 1% • Steel & Polymer 1% • Steps 1% • Auto Covers 2% • Fiberglass Pools 2% • Winter Covers ½% • Double Points on Growth • Points can be earned on products purchased direct or through a qualifying distribution partner!

  4. Inground Sales 2005-2015 * New Installations @ 71% of Peak Level in 2005 4 4

  5. Inground Pool Construction by Type - Canada Changes - Slight update in Concrete Pools 5

  6. 2015 Market • Renovations up 15% YOY • Safety Cover Sales Flat YOY • Replacement I/G Liners up 10% YOY • Auto Cover Sales up YOY by 10% • 7.5 % of all new I/G Pools receive an auto cover versus 4.5% in 2013 6

  7. SCP • Renewed Relationship • LATHAM – Manufacturing • SCP – Distribution • Focus on Core Competencies • Improved Service Levels • Improved Delay Cycles • BIG Benefit to dealers who require a broad range of products & services: • Retail / Construction / Service • Credit Facilities • P/U Convenience

  8. Raw Material Increase Due to Fx Rate 27.5% Increase Since December 2014

  9. 2016 Priorities • Restore Customer Confidence in our Customer Service • New Customer Service Manager TAMMTY MARRELLI • Dedicate Individual CSR’s (work in progress) • Continue to Support Growth in Fibreglass Pool Category • New Model • New Colours to Stock Program • Continue to Support Growth in Auto Cover Category • Very Few changes in Package Pools • 3 New I/G Patterns • 2 New A/G Patterns • Expand Cash back Program • More Participation • Better Reporting • More $ Back to YOU !

  10. Good News • Customer Interest in New Pools is UP … Matching 2012 Levels • Dealers across most of the country had a strong 2015! • Most Dealers are reporting more signed contracts year over year. • The weather “KNOCK ON WOOD” is working for us ! LET’S HAVE A GREAT 2016 SEASON !

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