Business Insider Advertising Specifications

1. Business Insider Advertising Specifications

2. Standard Banners: • Notes: • Max Animation: 30 Sec or 3 Loops • Logo may only be static image

3. Rich Media:

4. Notes: • Animation Length- 15 Sec • Max Panels- 4 • Video Length- 30 Sec • Video Frame Rates- 24 fps • Audio- All audio must be user initiated on click. Default is mute. • Controls Required- Play, Pause, Mute/Unmute, and Volume Other Requirements: • Ad unit must be clearly distinguishable from website content. This means the ad unit must have a clearly defined border.

5. Flash Banner clickTAGInformation: • When submitting a flash/swf banner, it is imperative that these clickTAG instructions are followed precisely, otherwise Publisher is unable to track and report click-thruson creative. • Your Flash banner creative should have a button covering the entire area of the banner that uses the getURL action along with the 'clickTAG' variable and "_blank" as the target window parameter. Here is what the code for the button should look like: • on (release) { • if (clickTAG.substr(0,5) == "http:") { • getURL(clickTAG, "_blank"); • } • } • ** ‘clickTAG’ is case-sensitive. Make sure you reference it just as it appears above. • ** You must use “_blank” as a parameter for get.URL. Files with “_top” “_parent” or “_self” will not be accepted. • ** Must be coded in W-Mode, transparent or opaque. • ** Creative cannot contain any frame anchors.

6. High Impact Takeover: • Notes: • Skin can be delivered already built or in raw form • Total size of the skin is 1700x2200 • Total size of side panels are 384x820 • Total max image size is 330x820 • Remaining 50x820 and bottom half of the skin should be solid color fading to white

7. Emails & Newsletters: • Notes: • Images for both the Dedicated email and Newsletters may only be .jpg or .gif format • 3rd party ad tags are not accepted • 3rd party impression tracking is not accepted • Click URL may be a 3rd party click tracker

8. Sponsored Post: • Notes: • Static image only • 3rd party ad tags are not accepted • 3rd party impression tracking is not accepted • Click URL may be a 3rd party click tracker

9. Video: • Notes: • Only :15 and :30 video is accepted • Business Insider is VAST compliant • http://www.iab.net/guidelines/508676/digitalvideo/vsuite/vast

10. Additional Creative Guidelines: • Business Insider only accepts MRC certified 3rd party ad tags • Business Insider does not allow advertising for adult content, tobacco products or offline gambling • Ads may not contain adware/spyware, activeX, entrance or exit pops, or viruses • Ads may not include vulgarity, hate, dismemberment, sexually explicit content, or illegal behaviors and activities • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad • Ads may not resemble system dialogue boxes or error messages • Ads may not have strobing animation • All ads must be set to open in a new browser window • Business Insider reserves the right to reject or discontinue advertising for a product or service, for any reason • Business Insider reserves the right to make changes or exceptions to the guidelines at any time • Business Insider is a member of the IAB and adheres to IAB standards and guidelines • http://www.iab.net/guidelines